On successful completion of this module, you should be able to:

1. Identify visual representation techniques through the appreciation of their role within design’s visual development. MQF1, MQF2 2. Critically evaluate visualisation work and applied techniques with reference to peers and professional benchmarks MQF1, MQF6 3. Produce and present work that communicates ideas to an acceptable standard, with direct reference to professional benchmarks.MQF 2,MQF5

Watching demonstrations of various drawing processes, digital input of traditional artwork, re-touching, re-colouring, layout techniques and storyboard production (traditional and using software based solutions). Independently developing your visualisation and layout skills in the studio, computer workshops, other parts of the university / at home / offsite. Independently developing your awareness of professional media, techniques and standards, via research and 'self' development using online resources such as Digital Tutors, Lynda.com etc. Presenting your work in a competent, professional and organised manner, using the systems and methods defined by the module assignment / module staff.

Preparation of mixed traditional and digital 2D artwork, to be translated into digital media for subsequent re-working / re-touching / re-colouring. Instructor led demonstrations of appropriate workflows / software usage, to include custom brush preparation, swatches, layer control / use. TI sessions (where required) providing key Health & Safety instruction and Input / Output instructions (e.g. scanners and printers)

100% Coursework comprising:

Continuous Assessment: 50% ¿ Character Design Development (50%) (LO1 – LO3)

Final Assessment: 50% ¿ Moodboard (10%) (LO2, LO3) ¿ Research and concept development (10%) (LO2, LO3) ¿ Creature/Character Design Presentation (30%) (LO3)

Essential Reading Dinur, E. (2017) The Filmmaker’s Guide to Visual Effects: The Art and Technique of VFX for directors, producers, editors and cinematographers. New York: Routledge. ISBN: 9781138956223

Reynolds, D. (2018) Graphic design: putting art and words together. New York: Lucent Press. ISBN: 002-5211442395 9781534560994

Gyncild, B., & Fridsma, L. (2017) Adobe After Effects CC: 2018 release. San Francisco, CA: Adobe Press. ISBN: 9780134853253

Murdock, K. (2017) Autodesk Maya 2017 basics guide. Mission, KS: SDC Publications. ISBN: 9781630570354

Amin, J. (2015) Beginner’s Guide to Character Creation in Maya. 1st ed. Worcester, U.K.: 3dtotal Publishing. ISBN: 9781909414204

Ekert, P., (2013) Mastering Adobe Premier Pro CS6 Hotshot. 1st. ed. Birmingham: Packt Pub. E-book ISBN: 9781849694797