Module Texts
- De Vany, A. (2004). Hollywood Economics: How Extreme Uncertainty Shapes the Film Industry. Oxon: Routledge
- Epstein, E.J. (2010). The Hollywood Economist: The Hidden Financial Reality Behind the Movies. New York: Melville House
- McDonald, P. & Wasko, J. (eds.) (2008). The Contemporary Hollywood Film Industry. Oxford: Blackwell Publishing
- Ulin, J. (2010). The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World. Amsterdam: Focal Press
- Epstein, E.J. (2005). The Big Picture: The New Logic of Money and Power in Hollywood. New York: Random House
- Sourcebook. 3rd Ed. London: Schirmer Trade
- Williams, S.D. (2006). The Moral Premise: Harnessing Virtue & Vice for Box Office Success. California: Michael Wiese Productions
Module Additional Assessment Details
A coursework (portfolio) weighted at 30% addressing Learning Outcomes 1, 2, 3 and 4.
A 2nd Coursework, written report length 3000 words weighted at 70% addressing Learning outcomes 1, 2 and 4.
Module Indicative Content
By studying this module students will be able to demonstrate an understanding of the development processes required when acquiring and developing a script for a digital feature film and to demonstrate the wider business skills imperative to guiding the project through to production.
Students will be expected to demonstrate skills in;
Script acquisition
Market research and audience testing
Fund raising
Tax breaks
Product placement
Green lighting
The role of the BBFC
Pre-production techniques
Production techniques
Module Learning Strategies
6 x 2hr lectures supported by 20 x 3 hour lab/practical sessions, group and individual tutorials
Learning on all aspects of the content will be facilitated through lectures and case studies supplemented by workshops and tutorials to support the practical development and management of filmed product.
Module Special Admissions Requirements
none
Module Resources
Access to the internet
Library facilities
Production office facilities
Word processing