This module aims to give the student an overview of the language of art and design. Including the basic principles of art, an introduction to fundamental art theories and cultural understanding.

Student will develop skills and understanding of:
Introduction to Art
The elements of art (line, space, value, form, texture, colour, shape)
Cultural Reference Development
Art and Design principles
Terminology of Art and Design
Methods of working and creativity
Evaluating and reflecting on personal artwork
Introduction to different thought provoking media and images

3 hours per week. The module will be delivered using a combination of lectures, seminars, class discussions, media review and supervised tutorials. The work will be of a combination of theory and practical, and students are expected to use their independent study time to consolidate this work.

Adobe Suite
Microsoft Office
Data Projection Resource
Digital Academy Forum
Digital SLR Cameras

Block, B (2007). The Visual Story: Creating the Visual Structure of Film, TV and Digital Media. 2nd Ed. Focal Press.
Highmore, B (2001) The Everyday Life Reader. Routledge.
Pink, S (2005). The Future of Visual Anthropology: Engaging the Senses. Routledge.
Rose, G. (2013). Visual methodologies. 2rd Ed. Sage Publications Ltd.

1. DEMONSTRATE CONCEPTUAL UNDERSTANDING OF HOW VISUAL ART IS DEFINED WITHIN THE CONTEMPORARY ART WORLD AND CURRENT CULTURAL SOCIETY
[Learning; Knowledge and Understanding]

2. CREATE A PORTFOLIO OF DIGITAL ARTWORK AND VISUAL MEDIA ANALYSIS TO DEMONSTRATE AN UNDERSTANDING OF BASIC DESIGN PRINCIPLES
[Application]

3. DEMONSTRATE A FUNCTIONAL KNOWLEDGE OF ART HISTORY AND THEORY AND THE IMPACT OF ART AND DESIGN AND MODERN ART ON CONTEMPORARY CULTURE, DIGITAL ART AND GAME AESTHETICS
[Enquiry]

4. COMMUNICATE AN UNDERSTANDING OF THE PROCESSES USED IN THE CREATION PERSONAL ARTWORK AS IT RELATES TO DESIGN PRINCIPLES
[Communication]

Coursework: 100%

Portfolio of practical work showing application of art and design principles and theories to the production of visual art in a variety of contexts and media with accompanying journal showing an understanding of the principles of art and design and their relation to contemporary media, art and games.

Learning Outcomes: 1, 2, 3 and 4

Students will develop their understanding of art history and its application to current visual media. Emphasis is on developing a portfolio of digital art work and applicable research demonstrating the impact of modern art on contemporary media, film, and game development.