1. FIND, EXAMINE AND EXPLORE WHERE GAMES COMMUNITIES RESIDE.
Enquiry

2. UNDERSTAND HOW THE ROLE OF ANALYTICS AND DATA ARE USED EFFECTIVELY BY GAMES COMMUNITY MANAGERS.
Analysis

3.DEMONSTRATE ACCURATE USE OF APPROPRIATE SKILLS, AND TECHNIQUES OF A COMMUNITY MANAGER.
Application

4.REFLECT CRITICALLY, ACCURATELY, CONSTRUCTIVELY AND PRODUCTIVELY ON COMMUNITY MANAGEMENT AS PART OF THE GAMES MARKETING MIX.
Reflection

Poster Presentation on community management and how to be proactive, reactive and handle crisis situations LO 2,3, and 4 2000 words (80%)

Four Group Presentations of observations of game communities LO1
(20 minutes each presenation) (20%)

A fundamental guide to the basics of community management.

- How to build, develop and maintain a games community – managing content calendars, acting as a public-facing representative for the game/brand, creating engagement opportunities at events, analysing and reporting on content performance, providing feedback to internal teams on community experience and striving for innovation
- Proactive, reactive and crisis community management – case studies
- A look at different types of community and how they work and differ
- Basic of content creation for community use – photo / video
- A look at the role of community management and social media – touching on channels such as Twitch, Instagram, Reddit, Snapchat etc.
- The basics of community analytics – why do we need analytics and why should a community manager be aware of them?
- A look at the role of a community manager – what is required and how that differs in small / large community management teams
- Academic work / leading researchers in the field of games / community management

20x 3hour interactive session to introduce, outline and examine the fundamentals of games community management.

4x3hour sessions lead by students demonstrating observations of game communities they have researched

• Gamesindustry.biz - ‘How QA and Community Management is Redefining The Games Industry’ - https://www.gamesindustry.biz/articles/2018-04-06-how-qa-and-community-management-is-redefining-the-game-developer
• MCV.com
• New items and video from Community Management Summit 2019 - https://gdconf.com/summit/game-community-management
• Sprout Social - ‘Community Manager versus Social Media Manager’ - https://sproutsocial.com/insights/social-media-vs-community-manager/
• Mashable - Effective Community Management: https://mashable.com/2013/01/27/community-manager-qualities/?europe=true

University library: 24/7 access, for books, journals (PR Week and www.prweek.com a recommended window to the industry) and electronic resources including access to www.cipr.co.uk the industry-standard and professional portal for PR practitioners.

Blackboard: 24/7 access online, for course information, notes, links to publications and updates.

The Media Centre: Editing suites and studios and free loans of all equipment including audio kit, video and stills cameras.

Social analytics software.

This module acts as a fundamental guide to the basics of community management. Areas covered include how to build, develop and maintain a games community, managing content calendars, acting as a public-facing representative for the game/brand, creating engagement opportunities at events, analysing and reporting on content performance, and providing feedback to internal teams on community experience.