Developing an advanced knowledge and understanding of content creation for games communities.

20x 3hour sessions. These are a blend of lectures and technical sessions creating digital assets. These maybe in a studio or an IT lab depending on the week

4 x 3hour Tutorial sessions focussed on critique

• Burgess, Jean, Green, Joshua, YouTube: Online Video and Participatory Culture (Cambridge: Polity Press, 2018)
• Foulston, Marie, Volsing, Kristian, Videogames, Design / Display / Disrupt (London: V&A, 2018)
• Greenwood, Sue, Future Journalism (London: Routledge, 2017)
• ‘We’re all content creators now’ - https://www.ft.com/content/f4d47bf6-e1ac-11e8-a8a0-99b2e340ffeb
• Content Creation Tools - https://www.outbrain.com/blog/12-awesome-digital-content-creation-tools/
• Content creation - https://blog.hubspot.com/marketing/content-creation
• Co-creation content creation – The Guardian - https://www.theguardian.com/media-network/2014/nov/03/marketing-millennials-content-creation

University library: 24/7 access, for books, journals (PR Week and www.prweek.com a recommended window to the industry) and electronic resources including access to www.cipr.co.uk the industry-standard and professional portal for PR practitioners.

Blackboard: 24/7 access online, for course information, notes, links to publications and updates.

The Media Centre: Editing suites and studios and free loans of all equipment including audio kit, video and stills cameras.

Software resources: Adobe Photoshop, Premiere Pro, Da Vinci.
Access to Macs
Photoshop.
Premier Pro.
Access to Henrion Media Stores and SISO.

1.DEMONSTRATE KNOWLEDGE AND UNDERSTANDING OF CONTENT CREATION, LANGUAGE AND DIGITAL CULTURE.
Knowledge and understanding

2. EXPLORE DIFFERENT FORMS OF CONTENT FOR GAMES COMMUNITIES AND HOW AND WHEN THEY ARE USED.
Learning

3. THINK CREATIVELY TO SOLVE PROBLEMS OF BUILDING A NARRATIVE FOR A GAMES COMMUNITY THROUGH DIGITAL AND NON DIGITAL CONTENTS CREATION
Problem Solving

4.DEMONSTRATE ACCURATE USE OF APPROPRIATE SKILLS, AND TECHNIQUES USING DESIGN SOFTWARE. Application

Content Creation Portfolio Including Photoshop Pieces and Video Pieces assessing all LOs.

The module is an introduction to content creation for games communities from a theoretical and practical perspective. This is a work in practice module that helps you develop skills in thinking creatively, planning, designing and developing content for games communities.

During this module you will be introduced to the role of content creator for the games industry. You will learn how to think proactively and reactively to create engaging content for gaming communities and how to adapt your skills to different gaming communities.

You will gain basic technical skills in Adobe Photoshop and Premiere Pro

From the theoretical perspective you will analyse the history of games media from a marketing and media point of view.

From the practical perspective you will be focussing on basic Adobe Photoshop and Premier Pro skills, alongside learning how to create content for different purposes – pre-release, launch and post release.

You will develop a sense of where games communities hangout digitally and in the real world in order to develop a content management calendar and strategy.

This module is an introduction to content creation for games communities from a theoretical and practical perspective, helping you develop skills in thinking creatively, planning, designing and developing content for games communities. The module is based on creating a live professional working environment. You will be set live games community content briefs each week and will need to work in a professional manner to produce engaging content for a variety of gaming communities – from MMO's, to AAA's.