In this module you will learn the fundamentals of Gamification

• What is Gamification and how does it affect our everyday lives
• Motivational Theory of Gamification
• Octalysis Gamification Framework
-First Core Driver- Epic Meaning and Calling
-Second Core Driver- Development and Accomplishment
-Third Core Driver – Empowerment of Creativity and Feedback
-Fourth Core Driver- Ownership and Possession
-Fifth Core Driver- Social Influence and Relatedness
-Sixth Core Driver- Scarcity and Impatience
-Seventh Core Driver- Unpredictability and Curiosity
-Eight Core Driver- Loss Avoidance
• Left brain and Right Brain Core Drivers
• White Hat vs Black Hat Core Drivers

2 hour Lecture/Discussions per week

Data Projector

Chou, Yu Kai (2015) Actionable Gamification Beyond Points, Badges and Leader boards (eBook published by Leanpub)

1. DEMONSTRATE A FUNDAMENTAL KNOWLEDGE AND UNDERSTANDING OF GAMIFICATION AND HOW IT INFLUENCES BEHAVIOURS
[Knowledge and Understanding]

2. ANALYSE AND EVALUATE THE INFLUENCE OF CORE DRIVERS AND USE THEM APPROPRIATELY
[Analysis]

3. UNDERSTAND THE COMPLEXITIES OF A PROBLEM INVOLVING BEHAVIOURAL CHANGE AND SOLVE THAT PROBLEM IN AN APPROPRIATE MANNER
[Problem Solving]

4. EFFECTIVELY COMMUNICATE A GAMIFICATION STRATEGY
[Communication]

5. SUCCESSFULLY APPLY A WELL THOUGHT OUT GAMIFICATION STRATEGY TO AN APPLICATION.
[Application]

Written report on gamifaction project, approx 200 words. (Learning Outcomes 1, 2, 3 and 5) 80% weighting

Presentation of Completed Project (10 mins) (Learning Outcome 4) 20% weighting

This module will introduce you to the Octalysis Gamification Framework, which is based around 8 Core Motivational Drivers of players. We will look at how these drivers are used by existing games and apps then utilise the Octalysis Tool to solve a real world problem and create a behavioral change amongst users.