Creative Media practitioners are increasingly reliant on technology, and, as such, are regularly exposed to the potential for change caused by changes in technology. While change initiated through progress and new technologies can sometimes be perceived as being an inconvenience or painful experience, it can also serve to provide opportunities.

In this module, students will investigate a range of emerging technologies within their area of specialism or interest, identify a specific emerging technology, and fully explore its potential application and ability to disrupt or change the area in which they work.

Essay and Practical Experimentation on emerging technologies with respect to future technologies and emerging commercial opportunities 75% L01,2,3
Pitch/Presentation on the findings in regard to commercial opportunities and changes to working practices in the adoption of an emerging technology 25% L04

1 Hour Lecture per week
1 Hour Workshop per week

1. Discuss emerging technologies within a defined media sector. Enquiry
2. Evaluate the potential impact of a selected technology on future working practices within creative media production. Knowledge and Understanding
3. Assess the commercial opportunities associated with a selected emerging technology. Reflection
4. Present findings in regard to commercial opportunities and changes to working practices in the adoption of an emerging technology. Communication

Blog.wibbitz.com -Wibbitz10 Emerging Technologies that are Revolutionizing the Media Industry (Article)
Computerworld.com-ComputerWorld Emerging Technology (General Reference)
Instituteforipr.org-Institute for Public Relations “Examining How Social and Other Emerging Media Are Being Used in Public Relations” (Article)
Scientificamerican.com -Scientific American "Top 10 Emerging Technologies of 2017” (Article)
Theguardian.com-The Guardian "What is the Internet of Things” (Article)

ARMSTRONG, P. (2017) Disruptive Technologies: Understand, Evaluate, Respond.London: Kogan Page. CHRISTENSEN, C. (2016) The Innovator's Dilemma (Management of Innovation and Change). Cambridge, MA: Harvard Business Review Press.
DRUSHEL, B. & GERMAN, K. (2011) The Ethics of Emerging Media: Information, Social Norms and New Media Technology. New York: Continuum International Publishing Group.
GREENGARD, S. (2015) The Internet of Things. Cambridge, MA: MIT Press.
PEDDLE, J. (2017) Augmented Reality: Where We Will All Live. Berlin: Springer.
SATELL, G. (2017) Mapping Innovation: A Playbook for Navigating a Disruptive Age. New York: McGraw-Hill Education.
SCHWAB, K. (2015) The Fourth Industrial Revolution. London: Portfolio Penguin.
STEINECKE, F. (2016) Being Really Virtual: Immersive Natives and the Future of Virtual Reality. Berlin: Springer.

Developments in technology have often served as a catalyst for change. History is filled with examples of emerging technologies that have contained the power to disrupt conventional thinking and change the way we live our lives. Alongside these developments, there have always been those people who either through simple circumstance or a by a singular conviction in the potential of what they have seen, have been viewed by many as being visionaries, ambassadors of change and leading lights in their field.

On successful completion of this unit, students will be able to point to key developments and emerging technologies in their chosen field or specialism, assess the potential of a specific emergent technology for impact, in terms of change and commercial opportunities, as well as assess factors that may affect its viability.