Microsoft office
The internet

2 hours per week lectures/labs
(1:40)2

1 hour lecture followed by 1 hour tutorial

This module explores the marketing elements of the computer game industry.
Students will look at topics such as:-
- How the game industry works
- Global markets
- Marketing independent games
- Cross marketing promotion
- Analysing adverts and marketing text
- Designing marketing strategy

Two written Assessments weighted at 50% each

1. Typically 1500 word report detailing a recent marketing strategy for a computer game, chosen by the students. This should include critical analysis of any advertising and analysis of the strategy of the whole. Learning outcomes 1 and 2.
2. Devise the marketing strategy for an independent game. Produce a report / plan detailing advertising and market research to a set budget. Learning outcome 3.

None

Kline S. (2003). Digital Play, The Interaction of technology, Culture, and Marketing, USA: McGill-Queen's University Press, ISBN 0773525917

Michael D. (2003). The Indie Game Development Survival Guide, USA: Charles River Media, ISBN 1584502142

Kohler C. (2005). Power Up: How Japanese Video Games gave the world an extra life, USA: Brady Games, ISBN 0744004243