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This module explores the marketing elements of the computer game industry.
Students will look at topics such as:-
- How the game industry works
- Global markets
- Marketing independent games
- Cross marketing promotion
- Analysing adverts and marketing text
- Designing marketing strategy

Microsoft office
The internet

2 hours per week lectures/labs
(1:40)2

1 hour lecture followed by 1 hour tutorial

Practical coursework which will include research on the marketing practices employed within a modern game industry environment, insights about the marking practices employed by games studios, publishers and developers, planning a marketing strategy for a real world game development scenario. (Learning Outcomes 1, 2, 3 and 4) 100% weighting

This module explores the marketing elements of the computer game industry. Students will look at topics such as how the game industry works, marketing independent games, as well as designing a marketing strategy.