Module Descriptors
MASTERING STUDY TO CONCEPT
GDEV50027
Key Facts
Digital, Technology, Innovation and Business
Level 5
20 credits
Contact
Leader: Joseph Gronow
Email: joseph.gronow@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 48
Independent Study Hours: 152
Total Learning Hours: 200
Pattern of Delivery
- Occurrence A, Stoke Campus, UG Semester 1
- Occurrence B, Digital Institute London, UG Semester 1
Sites
- Digital Institute London
- Stoke Campus
Assessment
- Portfolio of Concept Artwork weighted at 80%
- Reflective Development Logbook - 1200 Words weighted at 20%
Module Details
Indicative Content
Digital painting techniques
Composition
Lighting
Colour and texture
Design theory
Composition
Lighting
Colour and texture
Design theory
Additional Assessment Details
Assessment Component 1 - (Learning Outcomes 1,2 and 3)
A portfolio of Concept Artwork weighted at 80% consisting of:
You will paint a series of studies in a variety of styles and techniques provided by the tutors and then adapt them to produce accompanying original concept designs in a portfolio of work
Assessment Component 2 - (Learning Outcomes 4)
Reflective Development Logbook weighted at 20% consisting of:
You will evidence your produce of the Portfolio on the Digital Academy. As the studies and concepts are created you will evidence your workflow and critically define any improvements by comparing against the projects aesthetic and industry contemporaries.
A portfolio of Concept Artwork weighted at 80% consisting of:
You will paint a series of studies in a variety of styles and techniques provided by the tutors and then adapt them to produce accompanying original concept designs in a portfolio of work
Assessment Component 2 - (Learning Outcomes 4)
Reflective Development Logbook weighted at 20% consisting of:
You will evidence your produce of the Portfolio on the Digital Academy. As the studies and concepts are created you will evidence your workflow and critically define any improvements by comparing against the projects aesthetic and industry contemporaries.
Learning Strategies
2 x 3hr workshops
Learning Outcomes
1. Critically evaluate the composition of a piece of study reference and demonstrate an advanced understanding of how composition impacts visual communication and storytelling in art and design.
2. Complete a portfolio of painted studies showcasing a high level of artistic proficiency using a wide variety of art styles and advanced techniques
3. Appraise and adapt completed studies and utilise them as a basis for original concept designs towards a brief
4. Critically Reflect on the creation and iteration of the studies and their resulting concepts
2. Complete a portfolio of painted studies showcasing a high level of artistic proficiency using a wide variety of art styles and advanced techniques
3. Appraise and adapt completed studies and utilise them as a basis for original concept designs towards a brief
4. Critically Reflect on the creation and iteration of the studies and their resulting concepts
Resources
Photo Editing Software
Digital Academy Forum
Digital Academy Upload System
Data Projection Resource
Drawing Tablets
Digital Academy Forum
Digital Academy Upload System
Data Projection Resource
Drawing Tablets
Texts
Gurney, J. (2010). Color and light : a guide for the realist painter. Kansas City, Missouri: Andrews Mcmeel Publishing. ISBN 0740797719
Park, J From Study to Concept app.gumroad.com. (n.d.). Gumroad. [online] Available at: https://app.gumroad.com/d/c4cdd57d535a6b00bdd1506342d8f91a [Accessed 23 Jan. 2023].
Skinner, A. (2006). Concept design 2 : works from seven Los Angeles entertainment designers and seventeen guest designers. London: Titan Books. ISBN 978-1933492032
Lilly, E. (2015). The big bad world of concept art for video games : an insider’s guide for students. Culver City, Ca: Design Studio Press. ISBN 978-1624650208
Park, J From Study to Concept app.gumroad.com. (n.d.). Gumroad. [online] Available at: https://app.gumroad.com/d/c4cdd57d535a6b00bdd1506342d8f91a [Accessed 23 Jan. 2023].
Skinner, A. (2006). Concept design 2 : works from seven Los Angeles entertainment designers and seventeen guest designers. London: Titan Books. ISBN 978-1933492032
Lilly, E. (2015). The big bad world of concept art for video games : an insider’s guide for students. Culver City, Ca: Design Studio Press. ISBN 978-1624650208
Web Descriptors
This module will allow the student to partake in the classic art educational practise of studies and master’s studies. They will reproduce, using digital painting techniques, various reference images. After this, they will adapt what they have painted into new original concept design.