The craft of Typography lies at the heart of Graphic Design, given its ability to arrange language and convey meaning, and is one of the most exciting areas of experimentation.

This module introduces you to the fundamentals of typography and visual language, exploring the rules of legibility and readability for the printed page, and the juxtaposition of words and images to form meaning. It is a primer to prompt research and experimentation in notions both past and present, and in the relationship between words and images (semiotics and the use of language) towards the development of a graphic/visual vocabulary.

As typographic intelligence is now bonded with that of computers you will receive a general introduction to typographic software and will be encouraged to experiment with the media to produce a variety of still or moving images in response to a defined communication need.
You will gain a broad view of letterforms, typography and semiotics, which will provide a sound foundation for further development in its theory and practice.

You will present for assessment a body of work as outlined in the module information pack. This is likely to include:
A type log/layout pads showing research, analysis and development work demonstrating your ability to deconstruct and interpret typefaces, words and images and their resulting semiotics [Learning Outcomes 1,2]
Finished visuals, using typographic software, which demonstrate an understanding of the relationship between type and images, and how they can be employed both separately and together in order to communicate effectively [Learning Outcome 3]

Project work will integrate practical (technical, aesthetic) and theoretical aspects of type and image. There will be studio work including introductory lectures / seminars, group tutorials and crits to present your visual proposals. There will also be group instruction in the use of typographical software.

Type & Typography, P. Baines & J. Haslam, (L. King 2002)
About Face: Reviving the Rules of Typography, David Jury, (Rotovision 2002)
Working with Computer Type, Rob Carter, (Rotovision 1995)
Stop Stealing Sheep & Talk about How Type Works, Erik Spiekermann, (Adobe Press 2000)
The Typographic Experiment: Radical Innovation in Contemporary Design Teal Triggs, (Thames & Hudson 2003)
20th Century Type: Remix, Lewis Blackwell, (Laurence King Publishing 2004)

Studio workspace and seminar room with 35mm slide projection and video facilities.
Computer Workshops
Specific skills modulettes will be assigned to this module.
You will be expected to take advantage of the extensive library facilities available within the university; keeping abreast of current developments through appropriate periodicals and being aware of the work of major practitioners in your subject.