You will present for assessment a body of work as outlined in the module information pack. This is likely to include:

Finished visuals, together with notebooks and layout pads that will provide evidence of your [Learning Outcome 1]
Of the design process; including visual research, creative visual thinking, and the ability to apply both new and existing skills towards visual solutions; also your ability to solve visual problems through creative visual thinking in the production of a solution that communicates effectively. [Learning Outcomes 2,3]

Project work will integrate practical (technical, aesthetic) and theoretical aspects of graphic design. There will be studio work including introductory lectures/seminars, group tutorials and crits to present your visual proposals.

This module provides you with a general introduction to the theory and practice of graphic communication in its many different forms. It is designed to break down your preconceptions of graphic design by emphasising creative visual thinking and effective communication through a range of media approaches. The intention is that this module will act as a primer to prompt research and experimentation into visual problem solving and methods used to arrive at solutions. It will therefore provide a sound foundation for further development in any design discipline.

You will learn the various stages of the design process and methods of presenting information through both individual study and teamwork. This will allow you to explore a wide range of ideas in a variety of visual forms and to integrate fully with the group.

You will be encouraged to experiment with a variety of media in both 2 and 3 dimensions, depending on your existing skills, to produce fresh solutions and to develop your manipulative skills.

Studio workspace and seminar room with 35mm slide projection and video facilities.

You will be expected to take advantage of the extensive library facilities available within the university; keeping abreast of current developments through appropriate periodicals and being aware of the work of major practitioners in your subject.

What is Graphic Design?, Quentin Neward, (Rotovision 2002)
A Smile in the Mind, B. McAlhone & D. Stuart, (Phaidon Press 1999)
Problem Solved. A Primer in Design & Communications, Michael Johnson, (Phaidon Press 2002)
The Chase: How a Design Consultancy Thinks it Thinks, The Chase, (Frank Peters 1993)