Module Descriptors
TYPE AND IMAGE
GRAP40068
Key Facts
Faculty of Arts and Creative Technologies
Level 4
15 credits
Contact
Leader: James Williams
Hours of Study
Scheduled Learning and Teaching Activities: 20
Independent Study Hours: 130
Total Learning Hours: 150
Assessment
  • CWK - A&D weighted at 100%
Module Details
Module Texts
Barnbrook, J. Barnbrook Bible. Booth Clibborn, 2007.
Blackwell, L. Carson-2nd sight. Laurence King Publishing, 1997
Deibler Finke, G. Warmke, Clare. Powerful page design.HOW Design Books, 2002.
Gordon B. Gordon, M. Digital graphic design. Thames & Hudson, 2002.
Kathleen, Z. Motion graphics. Harper Collins, 2002.
Kress, G. Van. Leeuwen, T. Reading Images. Routledge, 1996.
Neuenschwander, Brody. Letterwork-creative letterforms in graphic design. Routledge, 1996.
Sagmeister, S. Things I have learned. Abrams, 2007.


Module Resources
Library
Internet access
Macintosh G5s (Graphics Studio)
Software: Adobe Illustrator, Indesign, Photoshop.
Black and White A4/A3 printer (Graphics Studio)
Colour printer (computer workshop)
Technical Instruction support with computer software applications
Specialist Skills 'modulettes' will be assigned to this module.
A comprehensive list of all modulettes is available from the Faculty Office,.
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Module Learning Strategies
Project work will integrate practical and theoretical aspects of type and image. The subject will be introduced through a range of studio-based projects and assignments supported where appropriate by lectures, seminars, critiques, visits and workshops. Access to workshop facilities will, where appropriate, be indicated on the project brief.

Module Indicative Content
Typography forms a core activity in design communication, the ability to visualise language and convey meaning is one of the most exciting areas of graphic experimentation.
This module introduces you to the fundamentals of typography and visual language, exploring the rules of legibility and the juxtaposition of words and images to form meaning. As typography design is now intrinsically linked with the use of computers' you will receive a general introduction to typographic software and will be encouraged to experiment with the media to produce a variety of still and moving images in response to defined projects and tasks.
You will gain a broad view of letterforms, typography and semiotics, which will provide a sound foundation for further development in theory and practice.
Module Additional Assessment Details
You will present for assessment a body of work as outlined in the module handbook. This is likely to include: A type log and layout pads showing research, analysis and development work demonstrating your ability to deconstruct and interpret typefaces, words and images and their resulting semiotics [Learning Outcomes 1,2]
Finished visuals, using typographic software, which demonstrate an understanding of the relationship between type and images, and how they can be employed both separately and together in order to communicate effectively [Learning Outcome 3]