Studio workspace and seminar room with presentation and projection facilities.
Computer Workshops
Specific skills modulettes will be assigned to this module.
Library
Internet access
Design studio
Experimental workshop resources for mixed media experimentation
Controlled studio environment for life drawing classes.
Macintosh G5s
Software: Adobe Illustrator, Photoshop, Indesign, i-movie
Black and White A3 printer
Colour Printer (computer workshops)
Animation Workshops
The Blackboard virtual learning environment wil be available (where relevant) to support this module. Details will be supplied in the module handbook.

Hyland, A. 2003. Hand to Eye: Contemporary Illustration. Laurence King
Johnson M. 2002. Problem Solved: A Primer in Design & Communications. Phaidon Press
McAlhone.B & Stuart D. 1999. A Smile in the Mind. Phaidon Press
McLuhan, M., Fiore, Q. & Agel, J. 1967. The Medium is the Massage. Penguin
Muybridge E. 1995. 'The Human Figure in motion'. Dover Press
Muybridge E. 1967. 'Animals in Motion' Dover Press
Noble, I. 2003. Picture Perfect. Rotovision
Odling-Smee A. 2002. The New Handmade Graphics. Rotovision
Roberts L. & Thrift J. 2001. The Designer & the Grid. Rotovision
Rudy VanderLans R., et al. 1993. Emigre: Graphic Design into the Digital Realm. John Wiley & Sons
Smagula, J. 2002. Creative Drawing. Laurence King
Zeegen, L. 2005. The Fundamentals of Illustration. AVA Publishing
2001-2012. D&AD Annuals. Taschen

Periodicals:
Grafik: Journal of the Best in International Graphic Design, (Monthly) www.grafikmagazine.co.uk
Eye: The International Review of Graphic Design, (Quarterly) www.eyemagazine.com

Project work will integrate practical (technical, aesthetic) and theoretical aspects of visual communication.
You will be required to participate in:
Introductory lectures
Seminars,
Technical workshops/ Academic workshops (formal technical instruction sessions and library, design collection and design museum/exhibition based activities).
Group tutorials
Critique and feedback sessions
Group work
Life drawing classes
Formative assessments
Independent study in support of your practical work.

KEY INFORMATION SETS
12% scheduled Learning & Teaching activities
88% guided independent learning

You will present for assessment a body of work as outlined in the module information pack.
This is likely to include:
Finished visuals, together with layout pads and sketchbooks showing research containing appropriate annotation into a diverse range of traditional and digital image making techniques as well as practicing artists and designers (Learning Outcome: 1), design development work, providing evidence of your ability to: identify, research and analyse a communication problem, generate a range of creative proposals and select and present solutions in appropriate visual forms. [Learning Outcomes 2,4]
Produce and select solutions that demonstrate a developing aesthetic judgment based on sound research and observation, [Learning Outcomes 1,5]
Demonstrate an awareness of creative production processes.[Learning Outcome 3] WEIGHTED at 60%.


Finished projects and tasks that utilise digital applications and moving image techniques. [Learning Outcomes 2, 3, 4,6] WEIGHTED at 20%

KEY INFORMATION SETS
100% Coursework

This module is concerned with conveying meaning and information in its many different forms and deals with the practical issues of image making and visual problem solving within the broad field of visual communication. You will be encouraged to experiment with a range of media approaches in order to discover the ways in which different media carry different meanings and to express information in visually exciting and varied forms. Traditional and new media are supplemented with 3D and making in the pursuit of understanding visual perception and aesthetic appreciation. This module is designed to build on knowledge and skills gained in previous modules by encouraging you to review, extend, develop and apply the use of creative visual thinking, visual language manipulative skills and a variety of communication methods towards fresh and innovative solutions.
You will work on visual communication problems in order to, (i) identify a problem, (ii) gather appropriate information, (iii) experiment with media in order to generate ideas and (iv) propose and evaluate potential solutions, refined to highly finished pieces and appropriately prepared for presentation.
You will also concentrate on the practical exploration of composition, communicating through pictures, visual metaphors, and cultural aspects of image making.
The importance of effective mark-making is emphasised and encouraged also through traditional drawing skills in a controlled studio environment using both still life and life drawing. Practical projects and exercises address specific aspects of the image making experience. Diverse mark making methods and techniques are explored, and you will be encouraged to adopt an experimental and investigative approach to the use of media (Digital formats and moving image).
This module requires studied application of both conventional and unconventional media and visual problem solving, which promotes invention and media exploration.