Ideas are a fundamental design ingredient. This module provides you with an insight into working methods for locating ideas within visual problems. You will be given the opportunity to undertake a range of design exercises which contain the following: exploration of type, image and language through a varied use of media to communicate a range of concepts with clarity. The application of lateral thinking to a range of concepts. The examination of effective forms of communication relating to an audience and engaging this audience through humour, wit, emotional response and irony;
During this module you will develop an understanding of the value of relevant research and the importance of effective presentation techniques.

At the end of this module you will submit a body of work as outlined in the module handbook.
This will include a research file containing appropriate annotated research into the use of creative thinking, ideas generating techniques and the examination of effective forms of graphic communication relating to an audience. (Learning outcome;1)
Using sketchbooks and a layout pad you will develop a range of possible solutions through rough visuals demonstrating experimentation and creative thinking when solving design problems.
Initial ideas will be developed through to finished visuals demonstrating your use of appropriate media.
(Learning outcomes; 2,3,4.)

Arnheim, R. Visual Thinking. Faber 1990
De Bono, E. Lateral Thinking. Penguin 1990
Fletcher, A. The Art of Looking Sideways. Phaidon 2002
McLuhan, M. Fiore, Q. Agel, J.The Medium is the Message. Penguin 1967
McAlhone, B. Stuart, D. A Smile in the Mind. Phidon 1996
Rand, P. Design Form Chaos. Yale University Press 1993

Library
Internet access
Experimental workshop resources for mixed media experimentation
Macintosh G5s (graphics studio)
Software: Adobe Illustrator,Photoshop, Indesign, Quark Xpress
Black and White A4/A3 printer (graphics studio)
Colour Printer (computer workshop)

A range of studio based exercises and project work will provide the framework through which learning will take place; it will integrate the practical with the theoretical aspects of ideas generation techniques.
Studio work will be supported by introductory lectures and seminars; work in progress will be monitored through group tutorials and critiques.

Learning Strategies: Key Information Set:
24% scheduled learning and teaching
76% guided independent learning