Typography forms a core activity in design communication, the ability to visualise language and convey meaning is one of the most exciting areas of graphic experimentation. This module introduces you to the fundamentals of typography and visual language, exploring the rules of legibility and the juxtaposition of words and images to form meaning. As typography design is now intrinsically linked with the use of Software, you will receive a general introduction to typographic software such as Adobe CC and will be encouraged to experiment with the media exploring type through a variety of digital and traditional platforms.
in response to defined projects and tasks. Your typographical enquiry throughout the module will explored through a mid-semester presentation of your work through varied curatorial methods.
You will gain a broad view of letterforms, typography and semiotics, which will provide a sound foundation for further development in theory and practice.

You will present for assessment a body of work as outlined in the module handbook. This is likely to include: A type log and layout pads showing research, analysis and development work demonstrating your ability to deconstruct and interpret typefaces, words and images and their resulting semiotics [Learning Outcomes 1,2]
Finished visuals, using typographic software, which demonstrate an understanding of the relationship between type and images, and how they can be employed both separately and together in order to communicate effectively [Learning Outcome 3]

Project work will integrate practical and theoretical aspects of type and image. The subject will be introduced through a range of studio-based projects and assignments supported where appropriate by lectures, seminars, critiques, visits and workshops. Access to workshop facilities will, where appropriate, be indicated on the project brief.

1. USE A RANGE OF TYPOGRAPHIC TECHNIQUES TO SOLVE COMMUNICATION DESIGN PROBLEMS BASED ON EFFECTIVE TYPE AND IMAGE DESIGN, RESEARCH AND AUDIENCE CRITERIA.
ENQUIRY

2. PRESENT, EVALUATE AND INTERPRET INFORMATION ON BOTH HISTORICAL AND CONTEMPORARY TYPE DESIGN, DEMONSTRATE AN UNDERSTANDING OF LEGIBILITY AND CREATIVITY WITHIN TYPOGRAPHIC COMMUNICATION.
ANALYSIS

3. IDENTIFY HOW THE INDIVIDUAL VISUAL ELEMENTS OF TYPE AND IMAGE, PLAY A PART IN THE PERCEPTION AND COMMUNICATION OF A VISUAL MESSAGE.

COMMUNICATION

Library
Internet access
Macs (Graphics Studio / Henrion Building)
Software: Adobe CC Illustrator, Indesign, Photoshop.
Black and White A4/A3 printer (Graphics Studio)
Colour printer (computer workshop)
Technical Instruction support with computer software applications
Specialist Skills 'modulettes' will be assigned to this module.
A comprehensive list of all modulettes is available from the Faculty Office,.
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

www.itsnicethat.co.uk

www.creativereview.com

Barnbrook, J. Barnbrook Bible. Booth Clibborn, 2007.

Blackwell, L. Carson-2nd sight. Laurence King Publishing, 1997

Craig James / Designing with Type / Watson-Guptill / 2006

Deibler Finke, G. Warmke, Clare. Powerful page design. HOW Design Books, 2002.

Gordon B. Gordon, M. Digital graphic design. Thames & Hudson, 2002.

Hyndman Sarah / Why Fonts Matter / Virgin Books / 2016

Kathleen, Z. Motion graphics. Harper Collins, 2002.
Kress, G. Van. Leeuwen, T. Reading Images. Routledge, 1996.

Lupton Ellen / Thinking with Type / Princeton Architectural Press / 2nd Edition, 2010

Muller-Brockman Josef / Grid Systems in Graphic Design / Verlag Niggli / 1999

Neuenschwander, Brody. Letterwork-creative letterforms in graphic design. Routledge, 1996.
Sagmeister, S. Things I have learned. Abrams, 2007.

Samara Tim / Making and Breaking the Grid / Rockport Publishers / 2017

Strizver Ilene/ Type Rules / Wiley / 4th Edition, 2013

Williams, J. Type Matters, Merrell Publishers 2012

Typography forms a core activity in design communication, the ability to visualise language and convey meaning is one of the most exciting areas of graphic experimentation. This module introduces you to the fundamentals of typography and visual language, exploring the rules of legibility and the juxtaposition of words and images to form meaning. As typography design is now intrinsically linked with the use of Software, you will receive a general introduction to typographic software such as Adobe CC and will be encouraged to experiment with the media exploring type through a variety of digital and traditional platforms.
in response to defined projects and tasks. Your typographical enquiry throughout the module will explored through a mid-semester presentation of your work through varied curatorial methods.
You will gain a broad view of letterforms, typography and semiotics, which will provide a sound foundation for further development in theory and practice.