Module Descriptors
TYPE AND IMAGE INTERMEDIATE
GRAP50054
Key Facts
Faculty of Arts and Creative Technologies
Level 5
15 credits
Hours of Study
Scheduled Learning and Teaching Activities: 15
Independent Study Hours: 135
Total Learning Hours: 150
Assessment
- CWK - A&D weighted at 100%
Module Details
Module Indicative Content
This module aims to build on existing skills in typography learned in level 1 developing them further. It explores issues such as the rules of legibility and readability for various media, the relationships between words and images and the resulting semiotics that occur. Through projects you will explore how type and image can work both separately and together to effectively communicate to a mass audience. This can be paper based or web based.
Module Additional Assessment Details
You will present for assessment a body of work as outlines in the module information pack. This is likely to include:
Notebooks and layout pads showing research and developmental work demonstrating your ability to perform and analyse appropriate research and show how it is applied within contemporary use of type and image. (Learning Outcomes 1,2]
Finished visuals, which demonstrate your ability to experiment and identify relevant solutions within the development of your design. [Learning Outcome 3]
Notebooks and layout pads showing research and developmental work demonstrating your ability to perform and analyse appropriate research and show how it is applied within contemporary use of type and image. (Learning Outcomes 1,2]
Finished visuals, which demonstrate your ability to experiment and identify relevant solutions within the development of your design. [Learning Outcome 3]
Module Learning Strategies
Project work will provide the framework through which learning will take place; it will integrate the practical with the theoretical and the technical aspects of typography and Image. There will be studio work, including introductory seminars/lectures, followed by group tutorials and crits to present findings/visuals. There will also be group instruction in the use of typographic software
Module Resources
Studio workspace and seminar room with 35mm slide projection and video facilities
Computer workshops
Specific Skills Modulettes will be assigned to this module as soon as possible. A comprehensive listing of the modulettes is available from the Faculty Office, together with the current operational parameters (ie group size, time allocation etc) for the modulettes. Some module descriptors will have more than one modulette assigned and this information will be held by the Faculty Office initially.
Computer workshops
Specific Skills Modulettes will be assigned to this module as soon as possible. A comprehensive listing of the modulettes is available from the Faculty Office, together with the current operational parameters (ie group size, time allocation etc) for the modulettes. Some module descriptors will have more than one modulette assigned and this information will be held by the Faculty Office initially.
Module Texts
Haslam. A & Baines P. (2002) Type and Typography
Crow D. (2003) Visible Signs. AVA Publishing
Ambrose G & Harris P. (2003) The Fundamentals of Creative Design AVA publishing
Samara T. (2003) Making & Breaking the Grid. Rockport Publishers
Philip B. Meggs (1992) Type & Image: The Language of Graphic Design. Van Nostrand Reinhold.
Jury D. (2002) About Face Reviving the Rules of Typography Roto Vision
Crow D. (2003) Visible Signs. AVA Publishing
Ambrose G & Harris P. (2003) The Fundamentals of Creative Design AVA publishing
Samara T. (2003) Making & Breaking the Grid. Rockport Publishers
Philip B. Meggs (1992) Type & Image: The Language of Graphic Design. Van Nostrand Reinhold.
Jury D. (2002) About Face Reviving the Rules of Typography Roto Vision