COURSEWORK - ART & DESIGN weighted at 100%.

You will present for assessment a body of work as outlined in the module information pack.
This is likely to include: sketchbooks, layout pads showing research and developmental work and a word processed project brief that demonstrates your knowledge and understanding of your chosen specialism within visual communication. [Learning Outcomes 1,2]
You will also provide evidence of your ability to produce appropriate design solutions taking into account a specific target audience. [Learning Outcome 4]
Finished visuals or artifacts presented to a professional standard. [Learning Outcome 3]

This module looks in more depth at Visual Communication, taking into account the visualisation of information in its many different forms. It deals with methods that may be used to communicate to specific target groups and the use of appropriate media. It is also designed to provide a platform for specialisation in this semester. You will be asked to consider the direction your studies may take in the future (level 6). With staff guidance you will draw on knowledge and experience gained so far to select/write project briefs that exploit areas you have shown ability and understanding in. This is to gain confidence within the subject and begin to develop your own personal 'voice' and visual language within your chosen specialism.

Project work will provide the framework through which learning will take place, it will integrate the practical with the theoretical and the technical aspects of your design specialism. There will be studio work, including introductory seminars/lectures, followed by group tutorials and crits to present findings/visuals.
Life drawing will be available to all students to support the development of drawing and visualizing skills.

Studio workspace and seminar room with digital projector and computer facilities
Computer workshops
Subject specific modulettes will be timetabled where necessary
Life drawing studio
Library
Internet access
Experimental print workshop resources for media experimentation
Software: CS5
Black and white A3 printer
Colour printer (computer workshop CW1 + 2)
Screenprint facilities
Craft workshops
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

Ambrose G & Harris P. (2003) The Fundamentals of Creative Design AVA publishing
Blackwell L. Soon: Brands of Tomorrow. (2001)
Bestley R. & Noble I. Experimental Layout (2001) Roto Vision
Fiell C & P Graphic Design in the 21st Century. (2003) Taschen.
Poyner R. Vaughn Oliver Visceral Pleasures (2000) Booth Clibborn Editions
Why Not Associates. Why Not (1998) Booth Clibborn Editions