Boylston. S. 2009. Designing Sustainable Packaging. Laurence King.
Calver Giles: (2003) What Is Packaging Design? - Essential Design Handbooks Rotovision
Evamy Michael: (2007) LOGO - (designed by Spin) Laurence King
Grip Design: (2008) 1,000 Package Designs: A Complete Compilation of Creative Containers - Rockport
Imgledew. J. (2011). The A-Z of Visual Ideas. Lawrence King.
Klein N: (2000) No Logo. Flamingo ISBN 0006530400
Lucas Gavin, Dorian Mike: (2006) Guerrilla Advertising: Unconventional Brand Communication - Laurence King
Stewart. B. 2007. Packaging Design. Laurence King
Stoklossa Uwe, Rempen Thomas : (2007) Advertising: New Techniques for Visual Seduction cThames & Hudson
Witham.S. (2005). Touch This. Rockport

Journals:
Design Week
Marketing
Creative Review
www.guardian.co.uk/

Studio workspace and seminar room with presentation and projection facilities.
Computer Workshops
Specific skills modulettes will be assigned to this module.
Library
Internet access
Design studio
Experimental workshop resources for mixed media experimentation
Macintosh G5s
Software: Adobe Illustrator, Photoshop, Indesign, i-movie
Black and White A3 printer
Colour Printer (computer workshops)
Animation Workshops

This module deals with the practical issues of visual problem solving within the broad field of branding, packaging and advertising. You will be encouraged to experiment with a range of media approaches in order to discover ways in which different materials, media and delivery mechanisms carry different meanings within the platform of communication and branding - and to express elements in visually exciting and varied forms.

You will be expected to utilize traditional and new media and demonstrate your understanding of visual perception and aesthetic appreciation. This module is designed to build on knowledge and skills gained in previous modules by encouraging you to review, extend, develop and apply the use of new and relevant creative visual thinking, visual language and manipulative skills through a variety of communication methods towards fresh and innovative solutions.

You will also concentrate on the practical exploration of image making, packaging design, semiotics and experimental materials. You will be encouraged to adopt an experimental and investigative approach to the use of media through a range of design exercises and projects.

You will present for assessment a body of work as outlined in the module information pack.
This is likely to include:
Finished visuals, together with layout pads and sketchbooks showing research containing appropriate annotation into a diverse range of traditional and digital image making techniques as well as practicing artists and designers (Learning Outcome 1), design development work, providing evidence of your ability to: identify, research and analyse a communication problem, generate a range of creative proposals and select and present solutions in appropriate visual forms. [Learning Outcomes 2, 4 & 6]
Produce and select solutions that demonstrate a developing aesthetic judgment based on sound research and observation, [Learning Outcomes 1 & 5]
Demonstrate an awareness of creative production processes.[Learning Outcome 3]

KEY INFORMATION SETS
100% coursework

Project work will provide the framework through which learning will take place, it will integrate the practical with the theoretical and the technical aspects of your design specialism. There will be studio work, including introductory seminars/lectures, followed by group tutorials and crits to present findings/visuals. Life drawing will be available to all students to support the development of drawing and visualizing skills.

Group instruction in appropriate software will be available if required. In addition there will be specific workshops on materials and CAD software (for packaging nets etc)

KEY INFORMATION SETS
24% scheduled L&T activities
76% guided independent learning