Module Descriptors
ILLUSTRATION AND APPLICATION
GRAP50105
Key Facts
Digital, Technology, Innovation and Business
Level 5
45 credits
Contact
Leader: Matthew Buckingham
Hours of Study
Scheduled Learning and Teaching Activities: 108
Independent Study Hours: 342
Total Learning Hours: 450
Assessment
  • Coursework - Project 1 weighted at 50%
  • Coursework - Project 2 weighted at 50%
Module Details
Module Texts
Johnson M. Problem Solved (2002) Phaidon
Poyner R. No more rules Graphic design and Postmodernism. (2003) Laurence King Publishing
Odling-Smee A. The new handmade graphics (2002) RotoVision.
Street R. & Lewis F. Touch Graphics The Power of Tactile Design (2003) Rockport
Drate S. & Salavetz J. Extreme Design (2001) How Design Books
Klanton, R. (2005) "Illusive: Contemporary Illustration and its Content", Gestalten Verlag.
Stein, B. (1998) From Word to Image and Back Again. Ernst / Sohn
Sabin, R. (1998) Comics, Comix and Graphic Novels. Phaidon
Walton, R. (2006) "The Big Book of Illustration Ideas", Collins Design New edition.
Wiedemann, J. (2005) "Illustration Now!", Taschen.
Ambrose G & Harris P. (2003) The Fundamentals of Creative Design AVA publishing
Blackwell L. Soon: Brands of Tomorrow. (2001)
Bestley R. & Noble I. Experimental Layout (2001) Roto Vision
Fiell C & P Graphic Design in the 21st Century. (2003) Taschen.
Poyner R. Vaughn Oliver Visceral Pleasures (2000) Booth Clibborn Editions
Why Not Associates. Why Not (1998) Booth Clibborn Editions
Module Resources
Library
Internet access
Controlled studio environment drawing classes.
Experimental print facilities
Black and White A4/A3 printer (Graphics Studio)
Colour printer
T.I. support with computer software applications
Studio workspace and seminar room with digital projector and computer facilities
Computer workshops with illustration software
Specific Skills Modulettes will be assigned to this module
Screenprint etching and monoprinting
Life drawing studio
Internet access
Experimental print workshop resources for media experimentation
Craft workshops/Wood/Metal/Resin/Plastic/Ceramics/Textiles/Laser Cutter/ 3D Printer
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

Module Additional Assessment Details
You will present for assessment a body of work as outlined in the module information pack.
This is likely to include:

Notebooks, layout pads and final designs documenting your research, experimentation and your ability to identify effective relevant visual solutions in the development of your project.
[Learning Outcomes 1, 2, 3, 4, 5]

A Finished body of work presented to a professional standard [Learning Outcomes 1, 4]

A Collated research folder, documenting historical and contemporary illustration practice
[Learning Outcomes 1, 3]

You will also provide evidence of your ability to produce appropriate design/and/or illustration solutions taking into account a specific target audience.
[Learning Outcome 4]

Key Information Data:
100% coursework
Module Indicative Content
This module looks in depth at the application of illustration skills, from problem solving through to effective communication, taking into account the 'transmission' and dissemination of information in its many diverse platforms.

It deals with methods that may be used to communicate to specific target groups and the use of appropriate media. It is also designed to provide a platform for specialisation in this semester. You will be asked to consider the direction your studies may take in the future (level 6). With staff guidance you will draw on knowledge and experience gained so far to select/write project briefs that exploit areas you have shown ability and understanding in. This is to gain confidence within the subject and begin to develop your own personal 'voice' and visual language within your chosen specialism.

This module is designed to enable you to develop greater emphasis within an area of specialist illustration study through the integration of research with practice. During this module you will be encouraged to explore the wealth and richness of historic and contemporary illustration practice. To reflect on different genres of work, the visual messages that underlie them and/or the reason for their creation and to use this information as a source of ideas to develop and inform your own personal work.

This module will also provide you with the opportunity to spend time exploring in greater depth what you have learnt to date, extending your interest in specific issues within your chosen area of illustration, and laying the foundations for final year individual negotiated projects.

Module Learning Strategies
Project work will provide the framework through which learning will take place, it will integrate the practical with the theoretical and the technical aspects of visual exploration, experimentation and application.

There will be studio work, including introductory seminars/lectures, followed by group tutorials and crits to present findings/visuals. There will also be group instruction in the use of image manipulation software, practical workshops and specialist instruction in image making techniques, materials and illustration skills. Organised and independent visits to exhibitions.

Life drawing will be available to all students to support the development of drawing and visualizing skills in addition to craft and digital workshops and practical exercises.

Key Information Set:
24% scheduled learning and teaching activities
76% guided independent learning