This module provides a range of design exercises and a project, which contain the following:
An introduction to the creative elements central to experimental formats, the physical production of printed literature and packaging. Experimentation with structure, shape, materials and function that affect the way in which information is presented and influence meaning.
You will learn and experience craft-based skills in relation to materials, printing, folding and binding and how an audience interacts with an artifact or design.

At the end of this module, you will submit a body of work as outlined in the module handbook.
This will include a research file containing appropriate annotated research into the use of experimental formats, exploration and experimentation in use of media including selection and rejection of samples and ideas and the examination of effective forms of graphic communication relating to an audience (Learning Outcome: 1).
Via a range of research and development methodologies, collated digitally, you will develop a range of possible solutions through rough visuals demonstrating the experimentation and creative possibilities using alternative design formats when solving design problems. You will also have the opportunity to present your ideas through a presentation deck at the mid semester point (Learning Outcomes: 2).
Initial ideas will be developed through to finished designs or artefacts demonstrating your use of appropriate media (Learning Outcomes: 2,3).

A range of studio-based exercises and project work will provide the framework through which learning will take place; it will integrate the practical with the theoretical aspects of experimental formats and creative packaging design.
Studio work will be supported by introductory lectures and seminars; work in progress will be monitored through group tutorials and critiques.
Group instruction/workshops into mixed media, binding, folding and print production.
Specialist lecture and workshop will be held on the topic of 'creative possibilities with paper' given by a representative from a national paper manufacturer.

Learning Strategies
24% Scheduled Learning and Teaching
76% Guided Independent Learning

1. USE A RANGE OF EXPERIMENTAL MEDIA TO SOLVE COMMUNICATION DESIGN PROBLEMS BASED ON THE CRITICAL ANALYSIS OF RESEARCH, AUDIENCE CRITERIA, DESIGN EXERCISES AND A SET PROJECT.

Analysis

2. DEMONSTRATE KNOWLEDGE AND CRITICAL UNDERSTANDING OF EXPERIMENTAL FORMATS, THE VALUE OF RELEVANT RESEARCH AND APPROACHES TAKEN BY OTHER GRAPHIC DESIGNERS WITHIN AN HISTORICAL AND CULTURAL CONTEXT.

Knowledge & Understanding

3. DEMONSTRATE KNOWLEDGE OF EXPERIMENTAL FORMATS AND CRAFT SKILLS IN THE PRODUCTION OF AN ARTIFACT OR DESIGN, THE ABILITY TO SELECT AND DEVELOP IDEAS IN RESPONSE TO DESIGN EXERCISES AND SET PROJECT.

Enquiry

Library
Internet access
tudio and University Macs
Software: Adobe CC including: Illustrator, Indesign, Photoshop,
Black and White A4/A3 printer (Graphics Studio)
Colour printer
T.I. support with computer software applications
T.I. support craft based workshops

Ambrose/Harris. Basics Design: Format. Ava 2005

Fawcett-Tang, R. Mason, D. Experimental Formats & Packaging. Rotovision. 2005

Foges Chris/ Experimental Formats / Rotovision / 2001

How to fold. Pepin Press. 2004

Mason D / Materials, Process, Print / Laurence King / 2007

Special Packaging Design. Pepin Press. 2005

Williams, N. More Paperwork. Phaidon. 2005

Witham, S. Touchthis. Rockport.2005

This module provides a range of design exercises and a project, which contain the following:
An introduction to the creative elements central to experimental formats, the physical production of printed literature and packaging. Experimentation with structure, shape, materials and function that affect the way in which information is presented and influence meaning.
You will learn and experience craft-based skills in relation to materials, printing, folding and binding and how an audience interacts with an artifact or design.