Module Descriptors
ANSWERING AN EXTERNAL BRIEF FOR GRAPHICS / ILLUSTRATION
GRAP60047
Key Facts
Faculty of Arts and Creative Technologies
Level 6
15 credits
Hours of Study
Scheduled Learning and Teaching Activities: 15
Independent Study Hours: 135
Total Learning Hours: 150
Assessment
- CWK - A&D weighted at 100%
Module Details
Module Indicative Content
You will be given the opportunity and experience of working on a series of design proposals for an external brief, which may be in the form of a competition and/or live brief with industry. The way in which a creative idea is influenced by the external partner's requirements will be considered,
as will industrial and/or user constraints together with the meeting of deadlines. Supported by market and visual research,you will be required to generate a range of ideas and use creative design methods developed over the prevous levels of the course, finally presenting your work in a
professional manner as determined by the client or the competition.
as will industrial and/or user constraints together with the meeting of deadlines. Supported by market and visual research,you will be required to generate a range of ideas and use creative design methods developed over the prevous levels of the course, finally presenting your work in a
professional manner as determined by the client or the competition.
Module Additional Assessment Details
Research and design development through visual exploration and other supporting materials [Learning Outcome 1].
Professional presentation of completed work [Learning Outcomes 2 and3].
The achieve a pass (grade 4 or above) in this module you must complete all the assessment tasks, having responded appropriately to the brief. The production of the indentified design solution having addressed the requirements and demands of external specifications, e.g deadlines supporting this with some awareness of the market and/or users.
Professional presentation of completed work [Learning Outcomes 2 and3].
The achieve a pass (grade 4 or above) in this module you must complete all the assessment tasks, having responded appropriately to the brief. The production of the indentified design solution having addressed the requirements and demands of external specifications, e.g deadlines supporting this with some awareness of the market and/or users.
Module Learning Strategies
These learning strategies will occupy your time:
Negotiation with staff over the initiation and development of an appropriate programme of work, which demonstrates and exploits your knowledge and experience gained from previous levels. Negotiations should ensure that the programme can be resourced and will meet the learning outcomes of the module.
Lectures, group tutorials and individual tutorials and self assessment.
Carrying out research, ideas generation and problem solving including the exploration of personal ideas via visual exploration relevant to the field of study, resulting in the defining of intended outcomes.
Technical skills modulettes as appropriate.
Reflection, refinement and evaluation.
Negotiation with staff over the initiation and development of an appropriate programme of work, which demonstrates and exploits your knowledge and experience gained from previous levels. Negotiations should ensure that the programme can be resourced and will meet the learning outcomes of the module.
Lectures, group tutorials and individual tutorials and self assessment.
Carrying out research, ideas generation and problem solving including the exploration of personal ideas via visual exploration relevant to the field of study, resulting in the defining of intended outcomes.
Technical skills modulettes as appropriate.
Reflection, refinement and evaluation.
Module Resources
Specialist digital facilities, tutorial room , library and internet access. Specific Skills Modulettes will be assigned to this module.
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Module Texts
Problem Solved-Michael Johnson
The Designer and the Grid-Lucienne Roberts , ISBN2-88046-678-4 published 2002
Branded-Gareth Williams, ISBN1851773258 published 2001
About Face David Jury-Roavision, ISBN2-88046-677-6 published 2002
The Designer and the Grid-Lucienne Roberts , ISBN2-88046-678-4 published 2002
Branded-Gareth Williams, ISBN1851773258 published 2001
About Face David Jury-Roavision, ISBN2-88046-677-6 published 2002