INDICATIVE CONTENT
This module seeks to prepare you for entry into the design profession or postgraduate study, and aims to develop your awareness of the range of career and postgraduate opportunities available in addition to working on an industry led brief/project.
You will be able to make realistic, well informed decisions in relation to your future career intentions, and will develop your ability to cope with the transition from undergraduate study to the next stage in your career. Topics will include the jobs market and employment opportunities, interview techniques, responding to job advertisements, CV and online presence (social media and LinkedIn) preparation, personal promotion, professional presentation of work and the development of contacts.
ADDITIONAL ASSESSMENT DETAILS
Professional Presentation of:
Research File. A substantial gathering of information collected by reviewing targeted agencies, studios, representatives, illustration agents and possible entrepreneurial. You will also consider any Post-Graduate opportunities and institutions which may lead you to further study. [Learning Outcomes 1 & 2]
Personal promotional material [Learning Outcomes 2 & 3]
Action Plan of personal career intentions [Learning Outcomes 1, 2 & 3]
Professional presentation of completed work [Learning Outcomes 3 & 5]
You will demonstrate an appreciation of demands and skills expected of you as a professional designer and have compiled a list of relevant professional contacts.
(For an explanation of how your work will be judged please refer to the general learning outcomes statements for this level in the Programme handbook)
Key Information Set Data:
100% coursework
100% Course work submitted as complete portfolio, assessment weighting below:
45% Personal Self Promotion creative response.
45% Portfolio of research, development, analysis and future aims.
10% Deck presentation of future aims.
LEARNING STRATEGIES
Visiting lecturers from industry, portfolio crits from industry personnel, lecture and seminar group work, individual and group tutorials. Developing self promotion strategies. Practicing professional presentations of work. Interview practice and personal presentation skills. Working to strict deadlines.
Negotiation with staff over the initiation and development of an appropriate programme of work, which demonstrates and exploits your knowledge and experience gained from previous levels. Negotiations should ensure that the programme can be resourced and will meet the learning outcomes of the module.
Carrying out research, ideas generation and problem solving including the exploration of personal ideas via visual exploration relevant to the field of study, resulting in the defining of intended outcomes. Technical skills modulettes as appropriate. Reflection, refinement and evaluation
Key Information Set Data:
24% scheduled learning and teaching activities
76% guided independent learning
LEARNING OUTCOMES
1. CARRY OUT EXTENSIVE RESOURCE GATHERING OF CURRENT AND EMERGING MODELS OF GRAPHIC DESIGN/ILLUSTRATION PRACTICE AND SHARE IT WITH OTHERS.
Learning
2. MAKE INFORMED DECISIONS IN RELATION TO YOUR FUTURE CAREER INTENTIONS.
Knowledge & Understanding
3. PROMOTE YOURSELF PROFESSIONALLY AND ARTICULATELY, VISUALLY AND VERBALLY.
EFFECTIVELY COMMUNICATE INFORMATION, IDEAS AND SOLUTIONS AND TAKE A SELECTED DESIGN/ILLUSTRATION THROUGH TO FINAL PRESENTATION WHETHER TO A CLIENT OR JUDGING PANEL.
Communication
4. ANALYSE A BRIEF AND RESTATE AS NECESSARY AS A RESULT OF RESEARCH.
Problem Solving
5. DEMONSTRATE AN APPRECIATION OF THE INTENDED MARKET AND/OR USERS THROUGH A RANGE OF CONCEPTS/PROTOTYPES AND GOOD TIME MANAGEMENT SKILLS.
Application
RESOURCES
Studio workspace
3D Workshops
Smart Zone
Software: Adobe CC Suite
Lecture theatre
Design collection
Library
Technical instruction support/surgeries
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details
will be supplied in the module handbook.
Refer to your module pack and calendar for information
Screen print facilities & Print Rooms
TEXTS
Cyr L. (2002): Brochure Design That Works. London. Rockport
Johnson M. (2000): Problem Solved. London. Phaidon.
Jury D (2002): About Face. London. Rotavision
Klanten R. (2012): Introducing: Visual Identities for Small Businesses
Taylor F. (2012) How to Create a Portfolio & Get Hired: A Guide for Graphic Designers & Illustrators
Williams G. (2001): Branded
Burrill, A. (2020) Work hard and be nice to people. Penguin.
Heller, S. and Vienne, V. (2015) Becoming a Graphic and Digital Designer: A Guide to Careers in Design.
Volk L. and Currier, D. (2014) No Plastic Sleeves: Portfolio and Self Promotion Guide. Taylor and Francis.
WEB DESCRIPTOR
This module seeks to prepare you for entry into the design profession or postgraduate study, and aims to develop your awareness of the range of career and postgraduate opportunities available in addition to working on an industry led brief/project.
You will be able to make realistic, well informed decisions in relation to your future career intentions, and will develop your ability to cope with the transition from undergraduate study to the next stage in your career. Topics will include the jobs market and employment opportunities, interview techniques, responding to job advertisements, CV and online presence (social media and LinkedIn) preparation, personal promotion, professional presentation of work and the development of contacts.