Module Descriptors
CONSUMPTION, LEISURE AND IDENTITY C.1870-1939
HIPO50239
Key Facts
Faculty of Arts and Creative Technologies
Level 5
15 credits
Contact
Leader: Pauline Elkes
Hours of Study
Scheduled Learning and Teaching Activities: 24
Independent Study Hours: 126
Total Learning Hours: 150
Assessment
  • CASE ANALYSIS weighted at 20%
  • ASSIGNMENT weighted at 80%
Module Details
Module Texts
Sing As We Go (1934)
Spare Time (1939)
Champagne Charlie (1944)

M. Andrews and M. Talbot (eds) (2000) All the World and her Husband Women in Twentieth Century Consumer Culture, Cassell
C. Barr. (ed) All our yesterdays Ninety Years of British Cinema, Routledge
R. Bowby (2000) Carried Away : The invention of Modern Shopping, Columbia
D. Clarke, M. Doel, K. Hoousiaux (2003) (eds) The Consumption Reader, Routledge
S. Jones (1986) Workers at Play A Social and economic History of Leisure 1919-1939, Routledge
W. Lancaster (1995) the Department Store, LUP
S. Moores (2000) Media and Everyday Life, Edinburgh Routledge
J.K. Walvin (2000) The British Seaside Resort Holidays and Resorts in the Twentieth Century, Manchester Univeristy Press

Module Resources
University Computers for access to internet resources, recommended, books, articles video's and DVD's from the library.
Students will also be encouraged to make use of a range of online resources available though the www from for example the BBC, the BFI or the Museum of Photography, Film and Television at Bradford.



Module Learning Strategies
The module will be taught by lectures and seminars, the lectures utilised to provide a broad framework, introduce ideas and debates the seminars to develop student understanding and engagement. The use of case studies will aim to make the material more student-friendly.

Seminars will initially be tutor directed and then in the second half of the module be student led. A range of tutor directed core and supplementary reading and website investigation will serve to structure independent study and prepare students to undertake the assessment.
Module Additional Assessment Details
An annotated case analysis/chronology (of approximately 500 words), presented in a tabular form, in which students identify key changes in consumption, leisure and identity during this 70 year period, the evidence for these changes and why they are important [Learning Outcomes 1 and 2 ] weighted at 20%.

An assignment to consist of either an essay (of approximately 2000 words) or a 1,000 word article for a magazine or local newspaper and supported by a research file which critically explores an area of consumption and/or leisure within this period and how it inter-relates with issues of identity [Learning Outcomes 2, 3 and 4] weighted at 80%
Module Indicative Content
This module will provide an introduction to the changing patterns of leisure and consumption from the end of the nineteenth century until the outbreak of the second world war. Emphasis will be placed on the shift from the rational recreation of the nineteenth century to the consumerist leisure industries of the twentieth century facilitated by developments in technology and transport.

The gender and class specificity of leisure will be discussed alongside the significance of leisure and consumption to class and gender identity and how leisure operated as a site of class and/or gender contestation.

Thus the popularisation of holidays and outings utilising rail, cycle and road transport will be explored through case studies such: as cycling clubs in the Edwardian Period, the growth of Blackpool and the Seaside holiday, Butlins and the mass trespasses of Kinder-Scout.

Discussion of the spread of shopping as a leisure activity may include areas such as; the emergence of the department stores as a safe space for middle-class women's leisure, the rise of chain stores in the inter-war era and the Ideal Home Exhibition.

The development of mass-media as a prime site of leisure in the twentieth century will be looked at with reference for example to: the Music Hall, early silent cinema, the significance of the 'talkies' magazines for the masses and the development of radio and the BBC.