Module Descriptors
INTERNATIONAL CULTURE AND COMMUNICATIONS
IBUS50007
Key Facts
Digital, Technology, Innovation and Business
Level 5
15 credits
Contact
Leader: Bharati Singh
Email: Bharati.Singh@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Pattern of Delivery
- Occurrence K, British University Vietnam, UG Semester 2
- Occurrence K, British University Vietnam, UG Semester 2 to UG Semester 3
Sites
- British University Vietnam
Assessment
- POSTER weighted at 100%
Module Details
Module Resources
Module handbooks
Blackboard resource
Selected contemporary issues
Selected case studies
Directed texts
Blackboard resource
Selected contemporary issues
Selected case studies
Directed texts
Module Texts
Brooks I, Weatherston J & Wilkinson G. The International Business Environment - Challenges & Changes 2nd Edition (2010). Prentice Hall
Dicken P. Global Shift ¿ Managing the Contours of the World Economy 6th Edition (2009). SAGE Publications Ltd
Mead R., & Andrews T. G., (2009) International Management: Culture & Beyond, 4th Edition, Wiley, England
Peng M & Meyer K. International Business (2011). CENGAGE Learning
Rugman A & Collinson S. International Business 5th Edition (2009). Prentice Hall
Dicken P. Global Shift ¿ Managing the Contours of the World Economy 6th Edition (2009). SAGE Publications Ltd
Mead R., & Andrews T. G., (2009) International Management: Culture & Beyond, 4th Edition, Wiley, England
Peng M & Meyer K. International Business (2011). CENGAGE Learning
Rugman A & Collinson S. International Business 5th Edition (2009). Prentice Hall
Module Additional Assessment Details
An individual poster preparation and presentation exercise which will be aimed at evaluating both learning outcomes.
Module Indicative Content
- Cultural theory
Defining culture
Evolution of cultural theory
National & corporate culture
Measuring cultural `gaps'
Charactering the complexity of culture and the difficulty in defining it.
Characterising the evolution of cultural theory and drawing a distinction between both national & corporate culture.
- Influence of culture on communication
Factors affected by cultural gaps
Communicating across cultural boundaries
Resulting patterns of international business
Charactering the challenge of communicating across cultural boundaries. Identifying the business risks associated with cultural gaps.
- Cultural dynamics
How culture is evolving
Near term - impact of globalisation
Longer term - population change & wider social change plus urbanisation
Characterising how culture is changing with increasing globalisation. Identifying what other factors impact culture and what the implications might be.
Defining culture
Evolution of cultural theory
National & corporate culture
Measuring cultural `gaps'
Charactering the complexity of culture and the difficulty in defining it.
Characterising the evolution of cultural theory and drawing a distinction between both national & corporate culture.
- Influence of culture on communication
Factors affected by cultural gaps
Communicating across cultural boundaries
Resulting patterns of international business
Charactering the challenge of communicating across cultural boundaries. Identifying the business risks associated with cultural gaps.
- Cultural dynamics
How culture is evolving
Near term - impact of globalisation
Longer term - population change & wider social change plus urbanisation
Characterising how culture is changing with increasing globalisation. Identifying what other factors impact culture and what the implications might be.
Learning Strategies
The learning strategy for this module is based around students committing a total of 150 hours of activities towards achieving the learning outcomes. These will be split between 39 hours of direct contact with a tutor and 111 hours of directed, guided and self-study, together with preparation for and completion of the assessment tasks. Learning support material will be provided for the module.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.