1 The first assessment will be a written assignment in which individually students, using models or contemporary issues, analyse the current significance of Globalisation and International Business and evaluate their relative importance to an identified organisation. This assignment covers 50% of the module (LO1 LO2 LO3): 3000 words, Weighting 50%

2 For the second stage of the module, students will work in groups in order to gather data and compile a report, taking the form of a group presentation, about the specific requirements of an international business proposal in a specific country.
You will be graded on the basis of your contribution to the group research, presentation and subsequent questioning by lecturers. Additionally you will need to include individual supporting evidence in a form agreed with the tutor
This assignment will cover 50% of the marks for this module.
(LO4 LO5 LO6) - 50% - 3000 words equivalent, Weighting 50%

All learning outcomes are covered by the two assessment methods. Students must attempt all assessments and achieve an overall pass grade for the module.

Additional Assessment Details (include formative feedback / assessment):
Formative feedback will be provided in a variety of forms, including written feedback on proposed titles, outline assignment plans and full drafts. Feedback may take place via full-class, group and individual tutorials.

LO1 Historical perspective of trade and globalisation; Multinational Companies; localisation
LO2 Global environment and components: politics, social, economics, corporate reach, market society (this a non exhaustive list of topics that might be covered)
LO3 Merits/ demerits of International trade. International marketing perspectives and strategies
(LO4 - LO6 entail project work, which draws on the coverage for LO1 to LO3 for underpinning theoretical knowledge, leading to clear recommendations for action based on a use of key concepts in globalisation and international business allied to critical evaluation by students of the data they have gathered).
LO 4 Study of international market opportunities will involve primary and secondary research. Learners will access, analyse and evaluate data from market reports and other relevant published secondary data
LO5 Exploration of current literature in the field of globalisation, international business and international marketing to develop a strategy for servicing a particular international market
LO6 Exploration of formative and current International, regional and local issues that might impact on marketing activity or human resources such as legislation, regulation, economic, social and cultural issues

Taught sessions: 67 hours
Reading and independent study: 233 hours

Virtual Learning Environment resources to support this module

Wilson, J. Essentials of Business Research: A guide to doing your research project. London: Sage.
Lee, K; Carter, S (2009) Global Marketing Management 2nd edition OUP Oxford
Bhagwati,J .(2007) In Defense of Globalization: With a New Afterword reprint edition.OUP USA.
Stiglitz, J. (2003) Globalization and Its Discontents Penguin
Scholtz, J.A. (2005) Globalization: A Critical Introduction 2nd edition. Palgrave Macmillan
Jones, A. (2010) Globalization: Key Thinkers. Polity Press
Hill, C. W.L. (2010). International Business: Competing in the Global Marketplace 8th edition. McGraw-Hill Higher Education
Ghauri , P. N; Cateora, P.R. (2010) International Marketing 3rd Edition. McGraw-Hill Higher Education
Hollensen, S. (2010) Global Marketing: A Decision-Oriented Approach 5th Edition Financial Times /Prentice Hall

Secondary sources of information may include:
Morgan Stanley Emerging Markets Index;
OECD handbook;
CIA world fact book;
Handbook of qualitative research methods for international business
KOF Index of Globalisation
World bank Data and statistics

Details of contemporary web pages and journals will form part of the VLE provision.

Amongst the key journals are Critical Perspectives in International Business, International Marketing Review and Multinational Business Review.