You will present for assessment a body of work, which will include:

1. A digital, on line Portfolio of completed Journalistic Fashion assignments (Learning Outcomes 1 -5). 70%
2. A visual development & Research file evidencing your strategies and detailed relevant research. (Learning Outcomes 1, 2, 4, 5). 30%

Both elements of assessment must be passed

Key Information Set Data:
100% Coursework

This module aims to equip you with a broad introduction to the area of Fashion Imaging and Journalism, familiarising you with both written and visual aspects of the industry. The module forms the basic building block that you will need to build on throughout your degree as it introduces you to key ideas and issues in fashion theory. We will explore a general introduction to fashion, What is it? How does it inform us in our everyday lives? And we will begin to think about what could be called ‘the politics’ of fashion, which will help you lay the groundwork for work to come in the History and Theory of Fashion module.

You will also have the opportunity to get some real-world practice on this module as you will be expected to go out and actively report fashion related journalistic stories and produce multi-media packages, creating content for your own blog site.

This module will be lecture, seminar and workshop based. As part of the assessment you will be asked to design and contribute to your own Web / Blog site. You will be encouraged to become actively involved in research and practice around the Fashion industry.

Technical workshops will include areas such as digital 35mm DSLR camerawork (both still and moving), Introduction to the photography studio, basic editing software and introduction to Web / Blog site design. Visual and verbal presentation skills will be developed through practice in group tutorials, seminars and group critiques.

Scheduled Learning Activities will include a combination of the following:
Lectures
Practical workshops
Group tutorials (Feedback)
Group critiques (Feedback)
Technical skills modulettes: as appropriate
Field work

Independent Learning Activities will include the following:
Independent Study
photographic practice and experimentation
reading and research

Specialist Photographic facilities and Software as appropriate.
Specialist photographic equipment
Thompson Library
Word-processing facilities
Newsroom facilities
Media Laboratory
National and regional newspapers and magazines
Blackboard Virtual Learning Environment will support this module where relevant.

Barnard, M. 2007, Fashion Theory: A Reader (Routledge Student Readers), Routledge
Barnard, M. 2014, Fashion Theory: An Introduction, Routledge
Bradford J. 2015, Fashion Journalism, Routledge,
Fogg, M. 2013, Fashion: The Whole Story. Thames & Hudson
Mcneil P & Miller S. 2014, Fashion Writing and Criticism, Bloomsbury,

1. INTERPRET A FASHION JOURNALISTIC BRIEF, SHOWING INFORMED UNDERSTANDING AROUND A SPECIFIC FASHION RELATED STORY.
[Analysis; Communication]

2. DEMONSTRATE APPROPRIATE READING AND RESEARCH AS WELL AS EVIDENCE OF DEVELOPMENT OF IMAGE MAKING (MOVING OR STILL) AND EDITING.
[Learning; Reflection; Visual Analysis]

3. USE IMAGING AND COMPUTING EQUIPMENT, PROCESSES, SOFTWARE AND MATERIALS EFFICIENTLY AND APPROPRIATELY.
[Application]

4. PRODUCE DEFINED FASHION RELATED STORIES USING BOTH MULTI MEDIA AND WRITING, INCORPORATED INTO A BLOG OR WEB SITE.
[Knowledge and Understanding; Application]

5. DEMONSTRATE THE ABILITY TO WORK TO DEADLINES BY SETTING GOALS, PLANNING AND TIME MANAGEMENT.
[Problem Solving; Working with Others]