Module Descriptors
PROFESSIONAL SPORTSWRITING (BLENDED)
JOUR40622
Key Facts
Digital, Technology, Innovation and Business
Level 4
30 credits
Contact
Leader: Ian Bayley
Email: I.P.Bayley@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 48
Independent Study Hours: 252
Total Learning Hours: 300
Assessment
- REPORT 1 weighted at 20%
- REPORT 2 weighted at 20%
- REPORT 3 weighted at 20%
- REPORT 4 weighted at 20%
- REPORT 5 weighted at 20%
Module Details
ADDITIONAL ASSESSMENT DETAILS
A portfolio of sports writing suitable for print, online and broadcast, 4,000 words (100%)
Learning Outcomes 1-6
Key Information Set Data:
100% Coursework
Learning Outcomes 1-6
Key Information Set Data:
100% Coursework
INDICATIVE CONTENT
This module provides knowledge, understanding and experience of writing about sport in the modern era. You will analyse the techniques used to produce copy, working from a basic introductory level towards a professional standard close to, or actually of, publishable standard. The different styles and emphases of writing across the range of media outlets, including newspapers, TV, radio and websites for a range of different consumers - readers and audiences will also be studied and you will become familiar with these segmented markets and their demands/needs. Exemplary work by a range of practitioners working for a variety of media platforms will be explored and used to demonstrate key elements of different modes of sportswriting, including interviewing.
RESOURCES
Library resources
OHP / PowerPoint
Audio / video playback facilities
Current newspapers, magazines and radio, web and TV output
The Blackboard virtual learning environment will be available (where relevant) to support this module. Social media platforms may also be used to facilitate teaching/learning and group discussions. Details will be supplied in the module handbook.
OHP / PowerPoint
Audio / video playback facilities
Current newspapers, magazines and radio, web and TV output
The Blackboard virtual learning environment will be available (where relevant) to support this module. Social media platforms may also be used to facilitate teaching/learning and group discussions. Details will be supplied in the module handbook.
TEXTS
Adams, Sally (2009) Interviewing for Journalists (2nd edit), Routledge
Andrews, Phil (2014) Sports Journalism: A Practical Guide, (2nd edit) Sage
Boyle, Raymond (2006) Sports Journalism Context and Issues, Sage
Frost, Chris (2007) Journalism Ethics and Regulation (2nd edit.) London, Pearson
Hudson, Gary and Rowlands, Sarah (2007) The Broadcast Journalism Handbook, Pearson.
Marsh, David (2013) For Who The Bell Tolls, Guardian Faber
Steen, Rob (2008) Sports Journalism, A Multimedia Primer, Routledge
Andrews, Phil (2014) Sports Journalism: A Practical Guide, (2nd edit) Sage
Boyle, Raymond (2006) Sports Journalism Context and Issues, Sage
Frost, Chris (2007) Journalism Ethics and Regulation (2nd edit.) London, Pearson
Hudson, Gary and Rowlands, Sarah (2007) The Broadcast Journalism Handbook, Pearson.
Marsh, David (2013) For Who The Bell Tolls, Guardian Faber
Steen, Rob (2008) Sports Journalism, A Multimedia Primer, Routledge
LEARNING OUTCOMES
1. DEMONSTRATE SKILLS AND TECHNIQUES TO MEET THE REQUIREMENTS OF SPECIFIED MARKETS AND AUDIENCES [Learning]
2. DEMONSTRATE ABILITY TO INTERVIEW FOR PRINT/ONLINE/BROADCAST AND TO ACCURATELY CONSTRUCT A SPORTS STORY/REPORT [Knowledge & Understanding]
3. EVALUATE MATERIAL AND MATCH CONTENT TO APPROPRIATE STYLES AND MODES OF EXPOSITION [Analysis]
4. EFFECTIVELY MATCH READER EXPECTATIONS, NEEDS AND DEMANDS IN A FRAGMENTED MARKET [Communication]
5. DEMONSTRATE ABILITY TO RESPOND TO A TYPICAL BRIEF FROM A SPORTS DESK AND APPLY PRACTICAL SKILLS TO HONE CONTENT [Application]
6. EVALUATE WORK WITH REFERENCE TO APPROPRIATE PROFESSIONAL STANDARDS[Reflection]
2. DEMONSTRATE ABILITY TO INTERVIEW FOR PRINT/ONLINE/BROADCAST AND TO ACCURATELY CONSTRUCT A SPORTS STORY/REPORT [Knowledge & Understanding]
3. EVALUATE MATERIAL AND MATCH CONTENT TO APPROPRIATE STYLES AND MODES OF EXPOSITION [Analysis]
4. EFFECTIVELY MATCH READER EXPECTATIONS, NEEDS AND DEMANDS IN A FRAGMENTED MARKET [Communication]
5. DEMONSTRATE ABILITY TO RESPOND TO A TYPICAL BRIEF FROM A SPORTS DESK AND APPLY PRACTICAL SKILLS TO HONE CONTENT [Application]
6. EVALUATE WORK WITH REFERENCE TO APPROPRIATE PROFESSIONAL STANDARDS[Reflection]
Module Learning Strategies
26 x lectures (2 hour) = 52 hours (4x2 Face-to-Face, 22X2 online)
To introduce key concepts and information illustrated by exemplary journalistic texts.
To facilitate group discussion of journalism content and awareness of professional issues
Independent learning = 252 hours
Developing content production skills in negotiation with independent learning using theoretical texts and exemplary material.
Key Information Set Data:
16% Scheduled Learning & Teaching Activities
84% Guided Independent Learning
To introduce key concepts and information illustrated by exemplary journalistic texts.
To facilitate group discussion of journalism content and awareness of professional issues
Independent learning = 252 hours
Developing content production skills in negotiation with independent learning using theoretical texts and exemplary material.
Key Information Set Data:
16% Scheduled Learning & Teaching Activities
84% Guided Independent Learning