Module Descriptors
INTRO TO SPORTS BROADCASTING (BLENDED)
JOUR40623
Key Facts
Digital, Technology, Innovation and Business
Level 4
15 credits
Contact
Leader: Ian Bayley
Email: I.P.Bayley@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Pattern of Delivery
- Occurrence A, Stoke Campus, UG Semester 2 to UG Semester 3
- Occurrence A, Stoke Campus, UG Semester 2
Sites
- Stoke Campus
Assessment
- SCRIPTS weighted at 50%
- ESSAY weighted at 50%
Module Details
ADDITIONAL ASSESSMENT DETAILS
The independent production of scripts suitable for broadcasting sports news/reports (1,250 words, 50%) Learning Outcomes 1-5
An essay (1,250 words, 50%) Learning Outcomes 1, 2, 3 & 5
Key Information Set Data:
100% Coursework
An essay (1,250 words, 50%) Learning Outcomes 1, 2, 3 & 5
Key Information Set Data:
100% Coursework
INDICATIVE CONTENT
This module introduces key concepts in how written content is produced for broadcasting platforms. The considerations of content will be addressed through a combination of study, theory, and practice focussing on modes of delivery for television, radio and online. Modes of delivery will include background preparation and research, and both live and recorded event content, in addition to a reflective/evaluative essay based around a set question.
The module enhances knowledge of and fluency with:
The systems, techniques and skills in producing content for the different media platforms
Evaluating the appropriateness of the style of content both across and within those platforms according to the demands of the market
Pronouncing the connection between industry demands (of the reporter/commentator/presenter/editor/producer) and consumer expectations through the creative process.
The module enhances knowledge of and fluency with:
The systems, techniques and skills in producing content for the different media platforms
Evaluating the appropriateness of the style of content both across and within those platforms according to the demands of the market
Pronouncing the connection between industry demands (of the reporter/commentator/presenter/editor/producer) and consumer expectations through the creative process.
RESOURCES
Computer suite loaded with appropriate software
Library resources
OHP / PowerPoint
Current radio, web and TV output
The Blackboard virtual learning environment will be available to support this module. Details will be supplied in the module handbook.
Library resources
OHP / PowerPoint
Current radio, web and TV output
The Blackboard virtual learning environment will be available to support this module. Details will be supplied in the module handbook.
TEXTS
Adams, Sally (2009) Interviewing for Journalists (2nd edit), Routledge
Andrews, Phil (2014) Sports Journalism: A Practical Guide, (2nd edit) Sage
Boyle, Raymond (2006) Sports Journalism Context and Issues, Sage
Frost, Chris (2007) Journalism Ethics and Regulation (2nd edit.) London, Pearson
Hudson, Gary and Rowlands, Sarah (2007) The Broadcast Journalism Handbook, Pearson.
Marsh, David (2013) For Who The Bell Tolls, Guardian Faber
Steen, Rob (2008) Sports Journalism, A Multimedia Primer, Routledge
Andrews, Phil (2014) Sports Journalism: A Practical Guide, (2nd edit) Sage
Boyle, Raymond (2006) Sports Journalism Context and Issues, Sage
Frost, Chris (2007) Journalism Ethics and Regulation (2nd edit.) London, Pearson
Hudson, Gary and Rowlands, Sarah (2007) The Broadcast Journalism Handbook, Pearson.
Marsh, David (2013) For Who The Bell Tolls, Guardian Faber
Steen, Rob (2008) Sports Journalism, A Multimedia Primer, Routledge
LEARNING OUTCOMES
1. UNDERSTAND THE PROCESSES OF SPORTS CONTENT PRODUCTION FOR BROADCAST AUDIENCE PLATFORMS [Learning]
2. SELECT APPROPRIATE APPROACHES ACCORDING TO OUTPUT NEED [Knowledge & Understanding]
3. EFFECTIVELY PORTRAY EVENTS IN MODE AND STYLE APPROPRIATE TO AUDIENCE AND PLATFORM [Communication]
4. COMBINE THE VARIOUS ELEMENTS OF SPORTS CONTENT PRODUCTION TO BROADCAST STANDARDS [Application]
5. DEMONSTRATE AN UNDERSTANDING OF THE DIFFERENCES BETWEEN SPORTS CONTENT PRODUCED FOR PRINT, ONLINE AND BROADCAST PLATFORMS IN TERMS OF AUDIENCE NEEDS AND EXPECTATIONS [Analysis]
2. SELECT APPROPRIATE APPROACHES ACCORDING TO OUTPUT NEED [Knowledge & Understanding]
3. EFFECTIVELY PORTRAY EVENTS IN MODE AND STYLE APPROPRIATE TO AUDIENCE AND PLATFORM [Communication]
4. COMBINE THE VARIOUS ELEMENTS OF SPORTS CONTENT PRODUCTION TO BROADCAST STANDARDS [Application]
5. DEMONSTRATE AN UNDERSTANDING OF THE DIFFERENCES BETWEEN SPORTS CONTENT PRODUCED FOR PRINT, ONLINE AND BROADCAST PLATFORMS IN TERMS OF AUDIENCE NEEDS AND EXPECTATIONS [Analysis]
Module Learning Strategies
13 x lectures (2 hours) = 26 hours (2x2 Face-to-Face, 11x2 online)
The lectures will include theoretical explanations and perspectives and will explore the techniques required to produce broadcast content, plus practical application of those skills for assessment purposes.
The independent study periods will allow you to enhance contextual understanding by reflecting on the topics addressed in the lectures/workshops, to carry out further independent research, to further practise technique, and to assimilate content required for the assessment exercises.
You will also be encouraged to undertake additional background reading utilising reference books, journals, newspapers, magazines, radio, television and the web.
Independent learning = 114 hours
Developing content and production skills in negotiation with independent learning using appropriate hardware and software, theoretical texts and exemplary material.
Key Information Set Data:
24% Scheduled Learning & Teaching Activities
76% Guided Independent Learning
The lectures will include theoretical explanations and perspectives and will explore the techniques required to produce broadcast content, plus practical application of those skills for assessment purposes.
The independent study periods will allow you to enhance contextual understanding by reflecting on the topics addressed in the lectures/workshops, to carry out further independent research, to further practise technique, and to assimilate content required for the assessment exercises.
You will also be encouraged to undertake additional background reading utilising reference books, journals, newspapers, magazines, radio, television and the web.
Independent learning = 114 hours
Developing content and production skills in negotiation with independent learning using appropriate hardware and software, theoretical texts and exemplary material.
Key Information Set Data:
24% Scheduled Learning & Teaching Activities
76% Guided Independent Learning