Module Descriptors
AESTHETICS AND VISUAL COMMUNICATION
JOUR41031
Key Facts
Digital, Technology, Innovation and Business
Level 4
20 credits
Contact
Leader: Steven Speed
Email: Steven.Speed@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 39
Independent Study Hours: 161
Total Learning Hours: 200
Pattern of Delivery
- Occurrence A, Stoke Campus, UG Semester 2
Sites
- Stoke Campus
Assessment
- Coursework - Written Assessment (1500 words) weighted at 50%
- Practical - Practical Presentation (5 minutes) weighted at 50%
Module Details
Learning Outcomes
1) TO THINK CREATIVELY ABOUT VISUAL COMMUNICATION AND CONSTRUCTION. Analysis
2) HAVE AN AWARENESS OF THE AESTHETICS OF VISUAL REPRESENTATIONS. Reflection
3) ARTICULATE IDEAS THROUGH VISUAL REPRESENTATIONS. Communication
4) ANALYSE A KEY HISTORICAL IMAGE. Knowledge and understanding
2) HAVE AN AWARENESS OF THE AESTHETICS OF VISUAL REPRESENTATIONS. Reflection
3) ARTICULATE IDEAS THROUGH VISUAL REPRESENTATIONS. Communication
4) ANALYSE A KEY HISTORICAL IMAGE. Knowledge and understanding
Assessment Details
50% 1,500-word analysis of a historical image 1500 words [LO1,2,4]
50% Practical Presentation of creative work 5 minutes [LO1,2,3]
50% Practical Presentation of creative work 5 minutes [LO1,2,3]
Indicative Content
This module offers you the opportunity to explore and investigate the effective communication of ideas and information through the use of images and observations from the world around us. It encourages you to engage with practices that place the emphasis on creating meaning through visual communication.
Web Descriptor
This module offers you the exciting opportunity to explore and investigate the pictorial elements available to photographers and visual artists, and how we communicate with the world around us. It encourages you to engage with practices that place the emphasis on creating meaning through visual communication.
Learning Strategies
Learning Strategies can include:
Contact/Scheduled learning and Teaching Activities:¿
One-to-one tutorials¿
Risk Assessment, health and safety, ethics input¿
Academic workshops/presentations¿
Small group sessions (seminars, tutorials, debates)¿
NB: This module will be accompanied by a comprehensive handbook and VLE support.¿
You will be expected to take advantage of the extensive library facilities and on-line tutorials via Lynda.com and BoB.¿
Guided Independent Study Activities:¿
Independent practice¿
Research¿
Group meetings¿
Personal development planning¿
Teamwork¿
Networking events¿
Blackboard VLE, Lynda.com and BoB access¿
Independent Study in support of your project work.
Contact/Scheduled learning and Teaching Activities:¿
One-to-one tutorials¿
Risk Assessment, health and safety, ethics input¿
Academic workshops/presentations¿
Small group sessions (seminars, tutorials, debates)¿
NB: This module will be accompanied by a comprehensive handbook and VLE support.¿
You will be expected to take advantage of the extensive library facilities and on-line tutorials via Lynda.com and BoB.¿
Guided Independent Study Activities:¿
Independent practice¿
Research¿
Group meetings¿
Personal development planning¿
Teamwork¿
Networking events¿
Blackboard VLE, Lynda.com and BoB access¿
Independent Study in support of your project work.
Texts
The most recent additions of the following texts, which will be available through online study links. The following are the most recent editions:
Clarke, Graham, The Photograph
Hill, Paul, Approaching Photography
Szarkowski, John, The Photographer's Eye
Zakia, Richard, Perception and Imaging
Clarke, Graham, The Photograph
Hill, Paul, Approaching Photography
Szarkowski, John, The Photographer's Eye
Zakia, Richard, Perception and Imaging
Resources
University library: 24/7 access for books, journals
Blackboard: 24/7 access online for course information
The Media Centre: Editing suites and studies and free loans of equipment including audio kit, video and stills cameras
Software Resources: Adobe Photoshop, Premiere Pro
Blackboard: 24/7 access online for course information
The Media Centre: Editing suites and studies and free loans of equipment including audio kit, video and stills cameras
Software Resources: Adobe Photoshop, Premiere Pro