This module is designed to give students a fundamental understanding of the theoretical and practical techniques used in online publishing for digital content creators.

You will gain basic technical skills in Adobe CC alongside various online website building tools such as Wix and Wordpress. You will also learn to effectively integrate social media platforms with these tools to develop a contemporary understanding of online publishing. This will allow you to supplement various forms of content creation with the skills & techniques acquired on the module.

Alongside these practical skills you will start to develop your profile as an online journalist and publisher. Undertaking research and development work for creating a credible online presence relevant to your area of interest and reflecting on how to use this to build your audience.

Students will cover the following topics;
Basics of movement and understanding HTML5.
Integrating Social Media Platforms
Preparing and exporting media files for web design and publishing
Developing an online identity
Research and development for online journalism
Building an online profile.

80% Practical Presentation [Learning Outcomes 1, 2 and 3]
20% Written Assessment: Critical evaluation & reflection [Learning Outcome 4]

Key Information Set Data:

80% Practical.
20% Critical Evaluation.

Learning Strategies can include:

Contact/Scheduled learning and Teaching Activities:¿
One-to-one tutorials¿
Risk Assessment, health and safety, ethics input¿
Academic workshops/presentations¿
Small group sessions (seminars, tutorials, debates)¿

NB: This module will be accompanied by a comprehensive handbook and VLE support.¿
You will be expected to take advantage of the extensive library facilities and on-line tutorials via Lynda.com and BoB.¿

Guided Independent Study Activities:¿
Independent practice¿
Research¿
Group meetings¿
Personal development planning¿
Teamwork¿
Networking events¿
Blackboard VLE, Lynda.com and BoB access¿
Independent Study in support of your project work.

DEMONSTRATE A BASIC UNDERSTANDING OF TECHNIQUES TO CREATE, DEVELOP AND PUBLISH DIGITAL CONTENT.
Knowledge & Understanding.

THINK CREATIVELY TO SOLVE PROBLEMS OF BUILDING A NARRATIVE THROUGH WEB DESIGN AND PUBLISHING TO SUPPLEMENT THE CREATION OF DIGITAL CONTENT.
Problem Solving.

DEMONSTRATE ACCURATE USE OF APPROPRIATE SKILLS AND TECHNIQUES USING WEB BUILDING TOOLS AND SOCIAL MEDIA PLATFORMS.
Application.

REFLECT CRITICALLY, ACCURATELY, CONSTRUCTIVELY AND PRODUCTIVELY ON SCREEN BASED PUBLISHING AS A DISCIPLINE.
Reflection.

Digital cameras, camcorders, audio recorders and portable lighting via Media Centre
Library
Visual aids via data projector/power point
Computer-aided research and Library resources
Software: Browser-based software packages (e.g., Wix / Wordpress), Microsoft Word, Adobe CC. Software teaching guides, blog resources.

The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

The most recent additions of the following texts, which will be available through online study links. The following are the most recent editions:

Belair-Gagnon, V, Social Media at BBC News
Bradshaw, P & Rohumaa, L, The Online Journalism Handbook
Frost, C, Journalism: Ethics and Regulation
Kelly, S, The Entrepreneurial Journalist’s Toolkit
Lieb, T, Editing for the Digital Age
McBride & Rosentiel, The New Ethics of Journalism

This module is designed to give students a fundamental understanding of the theoretical and practical techniques used in publishing digital content online.