1. A portfolio of 10 blog posts answering defined briefs set out during the module. (80%). [Learning Outcomes 1, 2, 3 & 4]

2. An individual presentation as a ten-minute analysis of a defined and contemporary fashion campaign
in class. (20%) [Learning Outcome 4]

All elements must be passed
Key Information Set Data: 100% coursework

This module is about looking forward and understanding fashion reporting and fashion trends. It enables you to develop a range of new skills used in the fashion industry. Through a series of weekly briefs, you will undertake a variety of tasks; this will include writing reports from catwalk shows, shooting still images of those shows, undertaking vox pops, writing listicals, looking at predictions companies, interviewing people from within the fashion industry, and you will develop an understanding and how P.R works. You will be asked to undertake fieldwork in collecting your stories, images and video.
To further demonstrate your understanding you will present a ten-minute analysis of a defined and contemporary fashion campaign.
Overall, this module is about getting you involved in professional journalistic practice with a specific focus on working in Fashion. By the end of it you should be able to articulate a coherent understanding of editorial news work and be able to situate your practice within this field.

Scheduled Learning Activities will include a combination of the following:
Lectures
Practical workshops
Individual tutorials
Group tutorials (Feedback)
Group critiques (Feedback)
Technical skills modulettes: as appropriate
Field work

Independent Learning Activities will include the following:
Independent Study
photographic practice and experimentation
reading and research

Specialist studio and digital facilities, as appropriate¿
Specialist photographic equipment¿
Library
Word-processing facilities
Newsroom facilities
National and regional newspapers and magazines
Media Laboratory
Internet access¿The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

Barratt, T. (2005), Criticizing Photographs: An Introduction to Understanding Images, McGraw-Hill Higher Education
Barthes, R. (1983) The fashion system. London: University of California Press.
Bradford, J. (2015), Fashion Journalism, Routledge
Frankel, S. (2001), Visionaries: Interviews with Fashion Designers, V & A publications, London.
Fowler, R. (1998) Language in the news: discourse and ideology in the press. Routledge, London.
Tortora, P. (2014), Fairchild Dictionary of Fashion, Fairchild books.
Students will determine their own reading list appropriate to their personal proposal of work, with staff guidance.¿Students are expected to take advantage of the extensive library facilities available within the University; keeping abreast of current developments through appropriate periodicals and being aware of the work of the major practitioners in the field.

1. DEVELOP AND PRODUCE, TO AN APPROPRIATELY PROFESSIONAL LEVEL, A RANGE OF MULTI-MEDIA ARTICLES THAT RELATE TO THE FASHION INDUSTRY.
[Application]

2. EVALUATE AND DEPLOY A RANGE OF ESTABLISHED TECHNIQUES TO INITIATE AND UNDERTAKE A CRITICAL ANALYSIS OF WRITING FOR PUBLIC RELATIONS
[Analysis; Enquiry]

3. DEMONSTRATE EMPLOYABILITY SKILLS WITHIN THE AREA OF FASHION JOURNALISM AND THE ACQUISITION OF NEW COMPETENCIES THAT WILL REQUIRE THE EXERCISE OF INDEPENDENT JUDGEMENT [Reflection]

4. COMMUNICATE INFORMATION IN A MIXED MEDIA OF FORMS, TO SPECIALIST AND NON-SPECIALIST AUDIENCES, AND DEPLOY KEY MULTIMEDIA TECHNIQUES EFFECTIVELY.
[Communication; Working with Others]