You will present for assessment:¿

Assignment one: Produce a 3 minute edited Fashion video package or news story/feature aimed at a professional application or website. 50% (Learning Outcomes 1 and 4)

Assignment Two: A written critical analysis, reflecting on the production of the video package of 500 words. 10% (Learning Outcomes 2 and 5)

Assignment Three: 2000 word Research Essay. 40% (Learning Outcomes 3 & 4)

All elements of assessment must be passed.

Key Information Set Data: 100% coursework

This module enables you to produce original content in the form of a fashion video. You will be expected to plan, shoot and produce a 3 minute video, which relates to an aspect of the fashion industry you have identified (in discussion with the module tutor). You will be expected to produce content to professional level and to do this you will have access to industry level equipment and software in video production (e.g. Adobe Premier). Your video production should also be accompanied by a contextual analysis, which highlights how you found the production process, how you solved problems you encountered and an analysis of where future work could develop.

To ensure your produce well informed material, you will also be expected to produce a research essay that demonstrates an understanding of key concepts and principles in the ‘look of fashion’. What is it that makes certain images and productions work to convey meaning within fashion? How does theory interlink with the practice of conveying meaning. Through lectures you will look at the how the fashion media presents itself in contemporary culture and what impact that has on consumers.

Scheduled Learning Activities will include a combination of the following:
Lectures
Practical workshops
Group & Individual tutorials (Feedback)
Group critiques (Feedback)
Technical skills modulettes: as appropriate
Field work

Independent Learning Activities will include the following:
Independent Study
photographic practice and experimentation
reading and research

Specialist studio and digital facilities, as appropriate¿
Specialist photographic equipment¿
Library
Word-processing facilities
Newsroom facilities
National and regional newspapers and magazines
Media Laboratory
Internet access¿The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

Barratt, T. (2005), Criticizing Photographs: An Introduction to Understanding Images, McGraw-Hill Higher Education
Bradford, J. (2015), Fashion Journalism, Routledge
Brooker, W. Jermyn, D. (eds) (2003) The audience studies reader. Routledge.
Frankel, S. (2001), Visionaries: Interviews with Fashion Designers, V & A publications, London.
Fowler, R. (1998) Language in the news: discourse and ideology in the press. Routledge, London.
Hale, N. (1997) Making a video: how to produce and present your own film or programme. (Oxford: How To Books)
May, P. (2004) The essential digital video handbook: a comprehensive guide to making videos that make money. (Hove: Rotovision)

1. DEVELOP AND PRODUCE A 3-MINUTE FASHION VIDEO PACKAGE TO AN APPROPRIATELY PROFESSIONAL LEVEL.
[Application]

2. EVALUATE CRITICALLY THE APPROPRIATENESS OF DIFFERENT APPROACHES TO SOLVING PROBLEMS WITHIN VIDEO PRODUCTION AND PROPOSE SOLUTIONS TO PROBLEMS THAT ARISE WHEN CREATING FASHION VIDEO WORK.
[Problem Solving]

3. DEMONSTRATE KNOWLEDGE AND CRITICAL UNDERSTANDING OF THE WELL-ESTABLISHED CONCEPTS, PRINCIPLES AND THEIR DEVELOPMENT IN RELATION TO THE PRODUCTION OF MEDIA WITHIN THE CONTEXT OF THE FASHION INDUSTRY.
[Knowledge and Understanding]

4. COMMUNICATE EFFECTIVELY INFORMATION AND ARGUMENTS IN A VARIETY OF MEDIA FORMS, AND DEPLOY KEY MULTIMEDIA TECHNIQUES EFFECTIVELY.
[Communication]

5. REFLECT ON PRACTICAL EXPERIENCES AND ARTICULATE THE DEVELOPMENT OF NEW SKILLS AND COMPETENCIES.
[Reflection]