Module Additional Assessment Details
Portfolio of articles (some in controlled, timed circumstances) totalling 2,500 words.
Participation in Group Newsday Project.
Module Indicative Content
This module is designed to make students aware of the importance of understanding the market you are writing for. It will teach students about the range of media and how each are targeting different audiences. They will also learn how an understanding of target audiences affects selection of stories, news values, use of language and writing styles as well as political perspectives. Students should also acquire a wider understanding of the managerial and commercial context of the media and the way this impacts on the journalist in practice.
By the end of the module students should be able to write and submit publishable articles for a variety of print, broadcast and public relations media, including multi-media web packages for an online audience
Work undertaken on this module will also prepare students for the NCTJ Newswriting and online exams.
Module Texts
Allan, Stuart (2006) Online News, Open University Press.
Frost, Chris (2002) Reporting for Journalists, London, Routledge.
Frost, Chris (2007) Journalism Ethics and Regulation (2nd edit.) London, Pearson.
Harcup, Tony (2003) Journalism: Principles and Practice, London, Sage.
Harcup, Tony (2007) The Ethical Journalist, London, Sage.
Hennessy, Brendan (2006) Writing Feature Articles, 4th edition, Oxford, Focal Press.
Hudson, Gary and Rowlands, Sarah (2007) The Broadcast Journalism Handbook, London, Pearson.
McKane, Anna, (2007) Newswriting, London, Sage.
Pape, Susan and Featherstone, Sue (2005) Newspaper Journalism: A Practical Introduction, London, Sage.
Pape, Susan, Featherstone, Sue (2006) Feature Writing: A Practical Introduction London, Sage.
Phillips, Angela, (2007) Good Writing for Journalists, London, Sage.
Quinn, Stephen and Filak, Vincent (2005) Convergent Journalism, Oxford, Focal Press.
Sissons, Helen, (2007) Practical Journalism: How to Write News, London, Sage.
Ward, Mike (2002) Journalism Online, Oxford, Focal Press.