1. A portfolio of writing and/or other content components appropriate for a student-specified publication or publications. 2,500.words (100%)

This module provides knowledge and understanding of the key elements of writing and creating consumer-addictive content components, such as specific columns, styles, topics and formats, for magazines. These factors, which are essential to forming and maintaining a magazine?s identity and readership, will be explored and analysed through investigation of a range of consumer and business-to-business (B2B) publications. Specific examples will be used to demonstrate the techniques and practices employed in the industry. You will be required to submit all assessed work as freelances to specific publishers.

Evans, H., (2000) Essential English : for journalists, editors and writers, Pimlico
Morrish, J., (1996) Magazine editing, Routledge
Harrington, W., (1997) Intimate journalism : the art and craft of reporting everyday life, Sage
Hennessy, B., (1997) Writing feature articles : a practical guide to methods and markets, Focal Press
Rowe, D., (2004) Sport, Culture and the Media, Open UP
Rudin, R., and Ibbotson, T., (2002) An Introduction to Journalism ? essential techniques and background, Focal Press
Temple, N., (2003) Writing copy for the web in a week, Hodder and Stoughton

Library resources
OHP / PowerPoint/computer projector
Audio / video playback facilities

11 x lectures (1 hour) = 11 hours
Demonstrating and investigating the key concepts, skills and techniques in producing textual content for consumer and B2B magazines.

11 x seminars (1 hour) = 11 hours
Facilitating detailed analysis of exemplary texts and products and group discussion.

Independent learning = 128 hours
Developing knowledge and understanding of the magazine market to inform analysis and production of content to trade standards.