David Randall, 2000 (2nd edition),The Universal Journalist, Pluto Press.
Richard Keeble, 2001,(3rd edition) The Newspapers Handbook, Rotledge.
Richard Rudin and Trevor Ibbotson, 2002, An Introduction to Journalism, Focal Press.
Wynford Hicks, 1998, English for Journalists, Routledge
Ivor Yorke, 2000 (4th edition), Television News, Focal Press
Ted White, Broadcast News: 2002 (3rd edition) Writing, Reporting and Producing, Focal Press
Andrew Boyd, 1997 (4th edition), Broadcast Journalism,:Techniques of Radio and TV News, Focal Press
Christopher Browne, 1999, The Journalist's Handbook, A and C Black, London
Lynette Sheridan Burns, 2002, Understanding Journalism, Sage
Joan Clayton, 1994, Interviewing for Journalists, Piatkus
Jerry Lanson and Barabara Croll Fought. 1999, News in a New Century, Sage
Michael Bromley, 2001, No News is Bad News; Radio, Television and the Public, Longman
Brendan Hennessy, 1997, Writing Feature Articles: a practical guide to methods and markets, Focal Press.

Portfolio of articles (some in controlled, timed circumstances) totalling 2,500 words.
Participation in Group Newsday Project.

This module is designed to make students aware of the importance of understanding the market you are writing for. It will teach students about the range of print and broadcast media and how each are targeting different audiences. They will also learn how an understanding of target audiences affects selection of stories, news values, use of language and writing styles as well as political perspectives. Students should also acquire a wider understanding of the managerial and commercial context of broadcasting and publishing and the way this impacts on the journalist in practice.
By the end of the module students should be able to write and submit publishable articles for a variety of print, broadcast and public relations media.
Work undertaken on this module will also prepare students for the NCTJ Handout and Newspaper Journalism exams.

Newsroom facilities
Media Laboratory
National and regional newspapers and magazines
Internet - www.news.bbc.co.uk/news
www.holdthefrontpage. co.uk
www.ofcom.org.uk
www.nctj.com
www.newspapersoc.org.uk
www.guardian.co.uk/media

One weekly lecture to communicate principles of news evaluation and news writing.
One weekly workshop to practise writing and apply the theory learned in the lectures.
Independent study in order to prepare and research for the workshops.
Visiting professionals to deliver lectures and take part in workshops.