Module Descriptors
SPORTS FEATURES AND CREATIVE CONTENT
JOUR50263
Key Facts
Faculty of Arts and Creative Technologies
Level 5
15 credits
Contact
Leader: Ian Bayley
Email: I.P.Bayley@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 22
Independent Study Hours: 128
Total Learning Hours: 150
Assessment
- PORTFOLIO weighted at 100%
Module Details
Module Resources
Library resources
OHP / PowerPoint
Audio / video playback facilities
Current newspapers, magazines and radio, web and TV output
OHP / PowerPoint
Audio / video playback facilities
Current newspapers, magazines and radio, web and TV output
Module Learning Strategies
11 x lectures (1 hour) = 11 hours
To introduce key concepts and information illustrated by exemplary journalistic texts.
11 x seminars (1 hour) = 11 hours
To facilitate group discussion of journalism content and awareness of professional issues.
Independent learning = 128 hours
Developing content production skills in negotiation with independent learning using theoretical texts and exemplary material.
To introduce key concepts and information illustrated by exemplary journalistic texts.
11 x seminars (1 hour) = 11 hours
To facilitate group discussion of journalism content and awareness of professional issues.
Independent learning = 128 hours
Developing content production skills in negotiation with independent learning using theoretical texts and exemplary material.
Module Indicative Content
This module provides knowledge, understanding and experience of the key elements of feature writing and creating consumer-addictive content components, such as specific columns, styles, topics and formats, about or based on sport. The changing nature of sport will be analysed to demonstrate that creative content is not merely possible in today's business-focused sport and sports-media environment but actually necessary to exploit the massively expanding market for innovative sports-related material, e.g. advertising, TV and film. Work by exemplary practitioners will be used to demonstrate the variety of techniques and practices used to develop distinctive work. You will be required to submit all assessed work as freelances to specific publishers or other industry users.
Module Additional Assessment Details
A portfolio of sports features and/or innovative sports content for at least two different named commercial users, e.g. newspapers, advertising agencies etc. 2,500 words.
Module Texts
Anderson, Douglas A., (1994) Contemporary Sports Reporting, Nelson-Hall
Evans, H., (2000) Essential English : for journalists, editors and writers, Pimlico
Herold, D., (1963) Humour in Advertising : and how to make it pay, McGraw-Hill
Rowe, D., (2004) Sport, Culture and the Media, Open UP
Rudin, R., and Ibbotson, T., (2002) An Introduction to Journalism - essential techniques and background, Focal Press
Williamson, J., (1978) Decoding Advertisements : ideology and meaning in advertising, Marion Boyars
Wilstein, S., (2002) Sportswriting handbook, McGraw-Hill
Evans, H., (2000) Essential English : for journalists, editors and writers, Pimlico
Herold, D., (1963) Humour in Advertising : and how to make it pay, McGraw-Hill
Rowe, D., (2004) Sport, Culture and the Media, Open UP
Rudin, R., and Ibbotson, T., (2002) An Introduction to Journalism - essential techniques and background, Focal Press
Williamson, J., (1978) Decoding Advertisements : ideology and meaning in advertising, Marion Boyars
Wilstein, S., (2002) Sportswriting handbook, McGraw-Hill