Module Descriptors
ENTREPRENEURIAL JOURNALISM
JOUR50289
Key Facts
Faculty of Arts and Creative Technologies
Level 5
15 credits
Contact
Leader: Sue Greenwood
Email: S.Greenwood@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 24
Independent Study Hours: 126
Total Learning Hours: 150
Assessment
- RESEARCH REPORT weighted at 100%
Module Details
Module Texts
Reuvid J. (2010) Start up & run your own business: the essential guide to planning, funding and growing your own enterprise. 8thed. Kogan Page. UK.
Burns, P. (2010) Entrepreneurship and Small Business (3rd ed), Palgrave.
Friedman, T.L, (2007) The World Is Flat: Globalisation in the 21st Century, Picador.
Jarvis, J, (2009) What Would Google Do, HarperBusiness
Burns, P. (2010) Entrepreneurship and Small Business (3rd ed), Palgrave.
Friedman, T.L, (2007) The World Is Flat: Globalisation in the 21st Century, Picador.
Jarvis, J, (2009) What Would Google Do, HarperBusiness
Module Additional Assessment Details
Students will undertake a common period of study and research leading to the production of either a research paper or business plan for assessment., weighted at 100%
(Learning Outcomes 1-4)
(Learning Outcomes 1-4)
Module Resources
The University Library and learning resources
Electronic data bases such as EBSCO
Visual aids via data projector/power point
Computer-aided research via Macintosh (News Room) and Library resources
Macintoch G5s (Newsroom)
Online resources and research
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Electronic data bases such as EBSCO
Visual aids via data projector/power point
Computer-aided research via Macintosh (News Room) and Library resources
Macintoch G5s (Newsroom)
Online resources and research
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Module Learning Strategies
24 hours of lectures, seminars and workshops
The module will draw upon all of the following:
- Tutor-led sessions
- Group discussions
- Case study analysis
- Directed reading
Demonstrating and developing the knowledge and skills underpinning entrepreneurial journalism with emphasis on understanding where new business ideas/models ideas come from and how to develop them; branding and personal equity; understanding markets; income sources; business modelling and legal issues.
Building on other modules delivering components and skills necessary to entrepreneurial journalism.
Independent learning = 126 hours
Developing and employing understanding and acquired skills in further research leading to either the production of research paper on existing or potential news/journalism business models or a business plan for a new journalism-related business.
The module will draw upon all of the following:
- Tutor-led sessions
- Group discussions
- Case study analysis
- Directed reading
Demonstrating and developing the knowledge and skills underpinning entrepreneurial journalism with emphasis on understanding where new business ideas/models ideas come from and how to develop them; branding and personal equity; understanding markets; income sources; business modelling and legal issues.
Building on other modules delivering components and skills necessary to entrepreneurial journalism.
Independent learning = 126 hours
Developing and employing understanding and acquired skills in further research leading to either the production of research paper on existing or potential news/journalism business models or a business plan for a new journalism-related business.
Module Indicative Content
There has been a sea-change in the Journalism industry in the past decade. Not just in terms of lost income, and with it jobs, but in the way news is delivered in a world where a leaked file or a tweet can become global news in minutes, regardless of traditional media involvement.
The industry is searching for new business models for news, and the development of the web demonstrates that the strongest ideas often come from lone entrepreneurs rather than from within existing corporations.
A growing number of journalist entrepreneurs have been experimenting with new models for news and building their own news businesses. This module is designed to teach journalism students to see new journalism business opportunities and develop an entrepreneurial approach to their own future.
The module is offered as an award specific option to journalism department students at Level Five (2) It introduces students to the skills, knowledge and aptitude employed by entrepreneurial journalists in developing news businesses/models.
The industry is searching for new business models for news, and the development of the web demonstrates that the strongest ideas often come from lone entrepreneurs rather than from within existing corporations.
A growing number of journalist entrepreneurs have been experimenting with new models for news and building their own news businesses. This module is designed to teach journalism students to see new journalism business opportunities and develop an entrepreneurial approach to their own future.
The module is offered as an award specific option to journalism department students at Level Five (2) It introduces students to the skills, knowledge and aptitude employed by entrepreneurial journalists in developing news businesses/models.