Module Descriptors
MUSIC INDUSTRIES AND WORK PLACEMENT
JOUR50335
Key Facts
Faculty of Arts and Creative Technologies
Level 5
30 credits
Contact
Leader: David Corser
Hours of Study
Scheduled Learning and Teaching Activities: 26
Independent Study Hours: 274
Total Learning Hours: 300
Assessment
  • COURSEWORK -ESSAY weighted at 50%
  • REPORT weighted at 50%
Module Details
Module Texts
For the work placement reference texts/resources are advised on an individual basis according to student interest and placement.

For music industries:
Alderman, J. (2002) Sonic Boom: Napster, P2P and the Battle for the Future of Music. London: 4th Estate
Barnard, S. (1989) On the radio: music radio in Britain. Maidenhead: Open University Press
Chapman, R. (1992) Selling the sixties: the pirates and pop music radio. London: Routledge
Hendy, D. (2000) Radio in the Global Age. Cambridge: Polity
Keith, M. (1997) Voices in the Purple Haze. Westport, CT: Praeger Publishers
Lathrop, T. (2003) This Business of Music Marketing & Promotion (2nd edn). Billboard Books
Lessig, L (2004) Free Culture: How Big Media Uses Technology and the Law. Penguin Books
Mundy, J. (1999) Popular Music on Screen: From Hollywood Musical to Music Video. Manchester University Press
Priestman, C. (2001) Web Radio: radio production for Internet streaming. Oxford: Focal
Wall, T. (2003) Studying Popular Music Culture. London: Arnold
Module Resources
Blackboard
Library resources
Web
Social networking sites
Module Additional Assessment Details
For the music industries strand the assessment will be an essay of 3,000 words (50%). (LO 1, 2)
For the work placement: a report (50%) of not less than 1,500 words, comprising a reflective evaluation of the placement (approximately 750 words) and a diary (approximately 750 words), supported by: copies of cuttings, print screens, CDs, DVDs and any other appropriate evidence of work produced during the placement. The placement employer will also be required to complete a comprehensive assessment sheet of performance to be sent directly to the placement tutor. The deadline for the placement assessment work will be in August, i.e. following the end of the second teaching semester.
(LO 3, 4, 5, 6, 7, 8, 9)

Key Information Set Data:
100% coursework
Module Indicative Content
The focus of this module is one real-world working practices, through placement and study.
Work placement requires completion of three weeks (120 hours) in an appropriate professional environment. actually doing work which matches the subject and ethos of your award (degree course). You are encouraged to arrange placements with employers or organisations working in those areas of journalism or allied fields which interest you as possible career options e.g. newspapers, magazines, TV and radio stations, websites, press offices, PR companies or departments, book publishers and business to business periodicals, recording company press offices, events management organisations, venue and festival press offices, artist representation and PR. The placement undertaken must relate specifically to the specialist subject of the award you are enrolled on i.e. music journalism and broadcasting. You may carry out a single placement of 120 hours or a combination of placements (a maximum of two is advised) adding up to 120 hours reflecting your range of interests. The module is self-directed with no classes except for an introductory session at the start of semester one, with individual tutorial guidance, advice and support throughout.
The focus on the workplace dovetails with the class-based study of music industries in the 21st century.
It entails investigation of the changing relationships between today's global music industries and the media through which their wares are promoted: radio, television and, more recently, the web. After some initial historical context to define the scope of the relationships the focus of study is on the era of accelerating change since the introduction of digital technologies. Through examination of the current evidence and discussion of potential scenarios the aim is for you to enable a fuller understanding of the challenges music industries face going in the 21st century.
Module Learning Strategies
Work placement by its nature must essentially be self-directed learning following a one-hour introductory lecture and a nominal four 15-minute tutorials through the year - total contact hours 2
Independent learning and working - 148 hours
The music industries strand is delivered through 12 workshops including lectures, seminars and small-group work. Total contact hours - 24
Independent learning - 126 hours

Key Information Set Data:
5% scheduled learning and teaching activities
55% guided independent learning
40% placement