Module Descriptors
SPORTS BROADCASTING
JOUR50342
Key Facts
Digital, Technology, Innovation and Business
Level 5
30 credits
Contact
Leader: Ian Bayley
Hours of Study
Scheduled Learning and Teaching Activities: 44
Independent Study Hours: 256
Total Learning Hours: 300
Assessment
  • PORTFOLIO weighted at 100%
Module Details
Module Indicative Content
This module provides an introduction to a variety of sports broadcasting situations and modes of delivery in TV, radio and online - including live radio reports from sporting locations, taping and editing live sporting events, filming and packaging original sports features for TV, radio and online audiences.
The module also enhances knowledge of and fluency with:
the systems, techniques and skills in producing content for the different media platforms evaluating the appropriateness of the style of content both across and within those platforms according to the demands of the market pronouncing the connection between industry demands (of the reporter/commentator/presenter/editor/producer) and consumer expectations through the creative process.
Module Resources
Media Centre
Radio and TV studios
Broadcast newsroom computer suite loaded with editing software
Library resources
OHP / PowerPoint
Audio / video playback facilities
Current newspapers, magazines and radio, web and TV out
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Module Learning Strategies
22 x workshop (2 hours) = 44 hours
To introduce key concepts, skills, techniques and information supported by visual and aural examples. Working in media centre, broadcast newsroom and on location.

Independent learning = 256 hours
Developing content production skills in negotiation with independent learning using appropriate hardware and software, theoretical texts and exemplary material.

Key Information Set Data:
7% Scheduled Learning & Teaching Activities
93% Guided Independent Learning
Module Texts
Anderson, Douglas A., (1994) Contemporary Sports Reporting, Nelson-Hall
Evans, H., (2000) Essential English : for journalists, editors and writers, Pimlico
Hudson, G & Rowlands, S (2007) The Broadcast Journalism Handbook, Pearson
Rowe, D., (2004) Sport, Culture and the Media, Open UP
Rudin, R., and Ibbotson, T., (2002) An Introduction to Journalism - essential techniques and background, Focal Press
Wilstein, S., (2002) Sportswriting handbook, McGraw-Hill
Module Additional Assessment Details
A programme of continuous assessment:
1. TV football package (25%)
2. Super Saturday Live Radio assignment (25%)
3. Original radio package (25%)
4. Original TV package (25%)

Key Information Set Data:
100% Coursework
Web Descriptor
This module provides an introduction to a variety of sports broadcasting situations including reporting live from sports events and filming /editing football matches. The skills you will learn offer a solid grounding in professional broadcasting. You will devise your own radio and TV packages based on your own contacts and research.