A portfolio consisting of :
The independent production of four minutes worth of content relevant to a sports bulletin/programme/report which assesses learning outcomes 1-5.

This module introduces key concepts in how content is produced for broadcasting platforms and an understanding of how/why that content is relevant to specific audiences.
The considerations of content will be addressed through a combination of study, theory, and practice focussing on modes of delivery for radio and online.
Modes of delivery will include background preparation and research, interview techniques and package preparation, plus content linked to events.

The module enhances knowledge of and fluency with:
The systems, techniques and skills in producing content for the different media platforms
Evaluating the appropriateness of the style of content both across and within those platforms according to the demands of the market
Pronouncing the connection between industry demands (of the reporter/commentator/presenter/editor/producer) and consumer expectations through the creative process.

12 x lecture/workshop (3 hours) = 36 hours

The lectures/workshops will include theoretical explanations and perspectives and will explore the techniques required to produce broadcast content for multimedia platforms, plus practical application of those skills for assessment purposes.

The independent study periods will allow you to enhance contextual understanding by reflecting on the topics addressed in the lectures/workshops, to carry out further independent research, to further practise technique, and to assimilate content required for the assessment exercises.

You will also be encouraged to undertake additional background reading utilising reference books, journals, newspapers, magazines, radio, television and the web.

Independent learning = 114 hours

Developing content and production skills in negotiation with independent learning using appropriate hardware and software, theoretical texts and exemplary material.

Key Information Set:
24% scheduled Learning and Teaching activities.
76% guided independent learning

Media Centre
Radio studio
Computer suite loaded with appropriate editing software
Library resources
OHP / PowerPoint
Audio / video playback facilities
Current newspapers, magazines and radio, web and TV out
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

Adams, Sally (2009) Interviewing for Journalists (2nd edit), Routledge
Andrews, Phil (2014) Sports Journalism: A Practical Guide, (2nd edit) Sage
Boyle, Raymond (2006) Sports Journalism Context and Issues, Sage
Frost, Chris (2007) Journalism Ethics and Regulation (2nd edit.) London, Pearson
Hudson, Gary and Rowlands, Sarah (2007) The Broadcast Journalism Handbook, Pearson.
Marsh, David (2013) For Who The Bell Tolls, Guardian Faber
Steen, Rob (2008) Sports Journalism, A Multimedia Primer, Routledge

1. UNDERSTAND THE PROCESSES OF CONTENT PRODUCTION FOR SPECIALIST AUDIENCE PLATFORMS FROM PREPARATION THROUGH TO EXPOSITION AND DEVELOP THE ABILITY TO REALISE CONCEPTS/HONE SKILLS TO A PROFESSIONAL STANDARD [Learning]

2. SELECT APPROPRIATE APPROACHES ACCORDING TO OUTPUT NEED AND DEVELOP AN IN-DEPTH UNDERSTANDING AND USE OF APPROPRIATE SOFTWARE RELEVANT TO INDUSTRY-STANDARD ROLES [Knowledge & Understanding]

3. EFFECTIVELY PORTRAY EVENTS IN MODE AND STYLE APPROPRIATE TO AUDIENCE AND PLATFORM [Communication]

4. COMBINE THE VARIOUS ELEMENTS OF CONTENT PRODUCTION TO BROADCAST STANDARDS EXHIBITING TRANSFERABLE SKILLS IN PROJECT MANAGEMENT [Application]

5. EVALUATE AUDIENCE PERCEPTION AND PRODUCT [Analysis]