Students will choose from either:
100% essay OR
50% presentation plus 50% essay.

Students will be offered a range of essay options around analysing the changes in the business of journalism, or propose their own ideas for new content-led products and deliver that as a presentation plus essay.
Essay word count will vary according the assessment option chosen and whether it is being studied at level 5 or 6, and range from 2,500w for the essay in the presentation plus essay option at level 5, to 4,500w for the essay only option at Level 6.

[Learning Outcomes 1, 2, 3, 4]

This module introduces students to changes in the business of journalism, focusing on journalism's relationship with technology and the role of the innovator or entrepreneur. It looks at where journalism may be going, technically and ethically, and considers new techniques employed by journalists and content-led businesses both to gather news and to deliver it to a changing audience.

12 x seminars (2 hours) = 24 hours
Independent learning = 126 hours

Visual aids via data projector/power point
Computer-aided research and Library resources
Software: Browser-based software packages, Microsoft Word, Powerpoint and similar.
Online software teaching guides, blog resources.

The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

Provided during taught sessions

1. LEARN HOW TECHNOLOGICAL SHIFTS HAVE FOLLOWED OR INSITIGATED CHANGE IN JOURNALISM [LEARNING]

2. ANALYSE DIFFERENT TYPES OF NEWS/CONTENT BUSINESSES AND THEIR EFFECTIVENESS [ANALYSIS]

3. DEMONSTRATE CRITICAL UNDERSTANDING OF ENTREPRENEURIAL DRIVERS AND OF SUCCESS/FAILURE DETERMINANTS [KNOWLEDGE AND UNDERSTANDING]

4. DEMONSTRATE AN UNDERSTANDING OF TECHNIQUES NEEDED TO IDENTIFY AND RESEARCH MARKETS FOR NEW CONTENT-LED BUSINESSES [KNOWLEDGE AND UNDERSTANDING]