Module Descriptors
HOLD THE BACK PAGE: THE SPORTS MEDIA
JOUR55004
Key Facts
Digital, Technology, Innovation and Business
Level 5
15 credits
Contact
Leader: Ian Whittell
Email: Ian.Whittell@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 24
Independent Study Hours: 126
Total Learning Hours: 150
Assessment
- Essay - 2500 words weighted at 100%
Module Details
Module Learning Outcomes
1. DEMONSTRATE IN-DEPTH KNOWLEDGE AND UNDERSTANDING OF KEY THEORETICAL POSITIONS UNDERPINNING OBJECTIVE EXAMINATION OF CRITICAL ISSUES IN JOURNALISM
Knowledge, Understanding
2. EMPLOY ADVANCED CRITICAL ANALYSIS WITH REFERENCE TO CONCEPTS AND DEBATES IN THE INTERPRETATION AND EVALUATION OF THEORETICAL ARGUMENT AND JOURNALISM PRACTICE
Analysis
3. DEMONSTRATE A COHERENT GRASP OF RELEVANT JOURNALISM STUDIES THEORY, CONCEPTS AND DEBATE, IN EXAMINING CRITICAL ISSUES THROUGH A FORMAL ACADEMIC ESSAY
Communication
4. EVALUATE THE POTENTIAL FOR THE USE OF JOURNALISM STUDIES THEORY TO INFORM PRACTICE Reflection
Knowledge, Understanding
2. EMPLOY ADVANCED CRITICAL ANALYSIS WITH REFERENCE TO CONCEPTS AND DEBATES IN THE INTERPRETATION AND EVALUATION OF THEORETICAL ARGUMENT AND JOURNALISM PRACTICE
Analysis
3. DEMONSTRATE A COHERENT GRASP OF RELEVANT JOURNALISM STUDIES THEORY, CONCEPTS AND DEBATE, IN EXAMINING CRITICAL ISSUES THROUGH A FORMAL ACADEMIC ESSAY
Communication
4. EVALUATE THE POTENTIAL FOR THE USE OF JOURNALISM STUDIES THEORY TO INFORM PRACTICE Reflection
Module Additional Assessemnt Details
The assessment will allow students to discuss a singular or multiple theme of the module, addressing (LOS 1,2,3, 4) Additional Assessment Details (include formative feedback / assessment): An assessment brief will be provided during the module. Guidance will be provided via Blackboard and verbally in-class.
Module Indicative Content
Areas include: History of the sports media: globalisation; news values; ownership, censorship and control; commodification; in-house sports media; theories of objectivity; ethics; representations of race and gender in sport; technological changes in sports media.
Module Learning Strategies
Lectures and seminars - 11 x one hour lectures, 11 x one hour seminars, personal tutorials [4 hours] plus independent learning (26 hours)
Lectures will outline and assess relevant theoretical approaches – seminars will explore in-depth the relationship between theoretical approaches and empirical practice.
Total student commitment – 150 hours
Lectures will outline and assess relevant theoretical approaches – seminars will explore in-depth the relationship between theoretical approaches and empirical practice.
Total student commitment – 150 hours
Module Texts
Wenner, L. MediaSport, Taylor & Francis, 2012
Nicholson, M. Sport and the Media: Managing the Nexus, Routledge, 2007
Markula, L. Olympic Women and the media, Macmillan, 2012
Rowe, D. Sport, Culture and the Media, Open University Press 2004
Nicholson, M. Sport and the Media: Managing the Nexus, Routledge, 2007
Markula, L. Olympic Women and the media, Macmillan, 2012
Rowe, D. Sport, Culture and the Media, Open University Press 2004
Module Resources
VLR, Blackboard, Library
Web Descriptor
An academic module which looks at the sports media from many angles and considers all the major issues – including race, gender, equality, ownership. This is the ‘bigger picture’ of sports journalism, reaching far beyond the words of those who write about sport every day.