1. LEARN THE TECHNIQUES OF USING APPROPRIATE SOFTWARE IN THE PRODUCTION OF A BLOG OR YOUTUBE CHANNEL (OR SIMILAR) Learning

2. ANALYSE DIFFERENT WEBSITES, BLOGS AND VLOGS IN TERMS OF CONTENT QUALITY, AUDIENCE REACH AND MARKET SUCCESS Analysis

3. APPLY SKILLS AND UNDERSTANDING FROM THIS MODULE TO PRODUCE WRITING, ILLUSTRATION, AUDIO AND MOVING IMAGE FOR A TARGET ONLINE AUDIENCE Application

4. REFLECTION AND CRITICAL ANALYSIS OF BLOG/VLOG RESEARCH, CREATION AND PRODUCTION Reflection

80% Digital Content: Blog (2000 words) or Vlog (5 minutes) [LO1;2;3]
20% Written Assessment: Reflective commentary on Blog/Vlog research and production 1000 words [LO 4]

This module introduces students to the techniques employed by successful Blogger/Vloggers working across web and mobile media outlets in producing content. Including: understanding and building online audiences; blog/vlog site construction and development; user interaction; producing effective online content. Including: understanding and building online audiences; SEO, blog/vlog site development; user interaction; producing effective online content.

Students will contribute content to the YouTube channel (vlog) created for this module, and may also produce video content for their own channel on YouTube or similar platform.

The blog/vlog will have a clearly-defined target audience, with content, design, presentation and writing styles to reflect audience expectations and needs.

This module introduces students to the techniques employed by successful bloggers/vloggers working across web and mobile media outlets in producing content.

Learning Strategies can include:

Contact/Scheduled learning and Teaching Activities:¿
One-to-one tutorials¿
Risk Assessment, health and safety, ethics input¿
Academic workshops/presentations¿
Small group sessions (seminars, tutorials, debates)¿

NB: This module will be accompanied by a comprehensive handbook and VLE support.¿
You will be expected to take advantage of the extensive library facilities and on-line tutorials via Lynda.com and BoB.¿

Guided Independent Study Activities:¿
Independent practice¿
Research¿
Group meetings¿
Personal development planning¿
Teamwork¿
Networking events¿
Blackboard VLE, Lynda.com and BoB access¿
Independent Study in support of your project work.

The most recent additions of the following texts, which will be available through online study links. The following are the most recent editions:

Belair-Gagnon, V, Social Media at BBC News
Bradshaw, P & Rohumaa, L, The Online Journalism Handbook
Cole, P & Harcup,T, Newspaper Journalism
Fleming, Hemmingway, Moore and Welford, An Introduction to Journalism
Frost, C, Journalism: Ethics and Regulation
Kelly, S, The Entrepreneurial Journalist’s Toolkit
Lieb, T, Editing for the Digital Age
McBride & Rosentiel, The New Ethics of Journalism
McKane, Anna, Newswriting, 2nd Editon

Digital cameras, camcorders, audio recorders and portable lighting via Media Centre
Library
Visual aids via data projector/power point
Computer-aided research and Library resources
Software: Browser-based software packages (e.g., Wordpress), Microsoft Word, Photoshop, video/audio editing software.
Online software teaching guides, blog resources.

The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.