1. DEMONSTRATE SKILLS AND TECHNIQUES TO MEET THE REQUIREMENTS OF DIFFERENT MARKETS AND AUDIENCES. Learning

2. DEMONSTRATE KNOWLEDGE OF SEGMENTED READERSHIPS AND UNDERSTAND HOW TO APPEAL TO THEM. Knowledge and Understanding

3. EVALUATE THE PANORAMA OF MATERIAL AND MATCH CONTENT TO APPROPRIATE STYLES AND MODES OF EXPOSITION. Analysis

4. EFFECTIVELY MATCH READER EXPECTATIONS, NEEDS AND DEMANDS IN A FRAGMENTED MARKET. Communication

100% Written Assessment: 2,500 word written content for a named/highlighted commercial audience. 2500 words [LO 1,2,3,4]

This module provides knowledge, understanding and experience of writing in the modern era of the cross-media industry. You will analyse the different styles and emphases of writing across the range of media outlets, including newspapers, TV, magazines, radio and websites for a range of different consumers - readers and audiences.

Exemplary work by a range of practitioners working for a variety of media platforms will be explored and used to demonstrate key elements of different modes of writing, including interviewing. You will be required to submit all assessed work as freelances to specific publishers or other industry users.

This module provides knowledge, understanding and experience of writing for cross-media industries, including newspapers, TV, magazines, radio and websites for a range of different consumers, readers and audiences.

Learning Strategies can include:

Contact/Scheduled learning and Teaching Activities:¿
One-to-one tutorials¿
Risk Assessment, health and safety, ethics input¿
Academic workshops/presentations¿
Small group sessions (seminars, tutorials, debates)¿

NB: This module will be accompanied by a comprehensive handbook and VLE support.¿
You will be expected to take advantage of the extensive library facilities and on-line tutorials via Lynda.com and BoB.¿

Guided Independent Study Activities:¿
Independent practice¿
Research¿
Group meetings¿
Personal development planning¿
Teamwork¿
Networking events¿
Blackboard VLE, Lynda.com and BoB access¿
Independent Study in support of your project work.

The most recent additions of the following texts, which will be available through online study links. The following are the most recent editions:

Greenwood, W., Welsh, T., McNae's Essential Law for Journalists
Crone, T., Law and the Media
Arlidge, Eady and Smith on Contempt, Sweet and Maxwell
White, Ted, Broadcast News: Writing, Reporting and Producing
Harcup, Tony, Journalism, Principles and Practice
Tumber, Howard and Palmer, Jerry, Media at War, The Iraq Crisis
Sanders, K., Ethics and Journalism
Frost, C., Journalism Ethics and Regulation
Quinn, F., Law for Journalists
Harcup, T., The Ethical Journalist
Hudson, G. & Rowlands, S., The Broadcast Journalism Handbook

Library resources
OHP / PowerPoint
Audio / video playback facilities
Current newspapers, magazines and radio, web and TV output