Module Learning Strategies
11 x workshops (2 hours) = 22 hours
Demonstrating and investigating the key concepts and technological systems employed in the research, development, design and production of consumer magazines.
Independent learning = 128 hours
Developing knowledge and understanding of the magazine market to inform analysis and production of product to trade standards.
Module Texts
Evans, H., (1978) Editing and design, Heinemann
Hodgson, F.W., (1998) Newsubediting : AppleMac, QuarkXPress and after, Focal Press
Morrish, J., (1996) Magazine editing, Routledge
Quark Incorporated (2003) QuarkXPress reference manual, Quark Incorporated
Quinn, S., (2001)Digital sub-editing and design, Focal Press
Module Additional Assessment Details
PORTFOLIO weighted at 100% which includes
1. An individual eight-page portfolio, as specified, of an original new magazine-style publication. 2,000 words (50%) [Learning Outcome 1]
2. An individual project evaluation based around the argument for the magazine's viability in commercial production. 1,500 words (30%)
[Learning Outcomes 1,2,3]
3. An individual presentation as a five-minute commercial pitch of the product in class. 500 words. (20%) [Learning Outcomes 2, 3]
Module Indicative Content
You will analyse the magazine market and carry out research to identify and develop a new magazine either consumer or B2B which fits a gap in the market. You will use Quark XPress to design and produce a front cover, a contents page, two appropriate advertising pages and four pages of indicative content. These will be intensive workshop sessions led by your tutor who will cover the range of topics appropriate to the module e.g. appropriate research to support argument for a new publication, advertising potential, titles and mastheads, the elements of a grabbing front page, the function of the contents page and the production and presentation of content which meets the expectations raised by the cover. You will be required to submit your design and the supporting argument for its commercial production to an appropriately chosen publisher.
Module Special Admissions Requirements
AM75056-5 Editing and Production 1
Module Resources
Library resources
OHP / PowerPoint/computer projector
Audio / video playback facilities
QuarkXPress on Apple computers
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.