ADDITIONAL ASSESSMENT DETAILS
A 100 per cent portfolio consisting of:
2,000 words of original feature writing [LO 1, 3,5,7]
A double page spread displaying the feature writing in print [LO1,3,5,7]
A class test on the business of magazines [LO 2, 6, 7]
An individual six-page portfolio of designs for an original new magazine style publication [LO 1,3,5,7]
An individual evaluation of learning throughout the module 500 words [LO 4]
A commercial pitch of five minutes in length in the form of a presentation to class [LO 2, 6, 7]
Key Information Set:
80% coursework 20% class test
INDICATIVE CONTENT
You will analyse the magazine market and carry out research to identify and develop a new magazine either consumer or B2B which fits a gap in the market.
You will use Indesign to design and produce a front cover, a contents page, and four pages of indicative content.
There will be workshop sessions led by your tutor who will cover the range of topics appropriate to the module e.g. appropriate research to support argument for a new publication, advertising potential, titles and mastheads, the elements of a grabbing front page, the function of the contents page and the production and presentation of content which meets the expectations raised by the cover.
You will be required to submit your design and the supporting argument for its commercial production in pitch in front of tutors and class members.
LEARNING STRATEGIES
24 x 2 workshops (2 hours) = 48 hours
Demonstrating and investigating the key concepts and technological systems employed in the research, writing, development, design and production of consumer magazines.
This will be delivered in workshops via lecture, demonstration and practical tasks and also studio work with tutor support
Independent learning = 252 hours
Developing knowledge and understanding of the magazine market to inform analysis and production of product to trade standards.
Key Information Set:
15% scheduled teaching and learning activities 85% guided independent learning
RESOURCES
Library resources
PowerPoint/computer projector
Audio / video playback facilities
Indesign on Mac
Adobe Photoshop latest version
Web resources
Print product
The Blackboard virtual learning environment will be used extensively to support this module showcasing the latest industry thinking and designs
TEXTS
Evans, H. (2000) Essential English: for journalists, editors and writers. London: Pimlico
Harrington, W. (1997) Intimate journalism: the art and craft of reporting everyday life. London: Sage
Hennessy, B. (1997) Writing feature articles: a practical guide to methods and markets. London: Focal Press
Kordes Anton, K: (2014) Adobe Indesign CC Classroom in a Book
McKay, J: (2013) The Magazines Handbook
Morrish, J; Bradshaw, P: (2012) Magazine editing in print and online
Rivers, C., (2006) Mag-art: innovation in magazine design
Rowe, D. (2004) Sport, Culture and the Media. Maidenhead: Open University Press
Rudin, R. and Ibbotson, T. (2002) An Introduction to Journalism: essential techniques and background. London: Focal Press
Stam, D: (2014) Inside Magazine Publishing
Temple, N. (2003) Writing copy for the web in a week. London: Hodder and Stoughton
LEARNING OUTCOMES
1. DEVELOP THE ABILITY TO REALISE CONCEPTS AS A COHERENT MAGAZINE PRODUCT. [Learning]
2. EVALUATE READER APPEAL AND EXPLAIN COMMERCIAL VIABILITY. [Analysis; Communication]
3. DEMONSTRATE ADVANCED PRESENTATION SKILLS, AND TIME AND PROJECT MANAGEMENT SKILLS IN MAGAZINE DESIGN AND PRODUCTION TRANSFERABLE TO OTHER DISCIPLINES. [Application]
4. ANALYSE AND CRITICALLY EVALUATE YOUR WORK GIVING CONSIDERATION TO IMPROVING ACADEMIC AND PROFESSIONAL PRACTICE. [Reflection]
5. IDENTIFY AND PRODUCE CONTENT IN A RANGE OF STYLES AND MODES. [Knowledge and Understanding]
6. UNDERSTAND THE MAGAZINE INDUSTRY AND HOW IT WORKS IN PRINT AND ONLINE, DEVELOPING KNOWLEDGE OF DIFFERENT SECTORS, READERSHIPS AND REVENUE MODELS, PRINTING, DISTRIBUTION AND CIRCULATION. [Knowledge and Understanding; Learning]
7. WRITE EFFECTIVELY ACCORDING TO THE PARTICULAR REQUIREMENTS OF A SET TASK. [Communication]