1. RESEARCH AND PLAN A SUITABLE INDIVIDUAL PROJECT INCLUDING THE STRATEGIC AND CONCEPT ASPECTS OF THE PROJECT
Knowledge & Understanding

2. INVESTIGATE, PROJECT, JUSTIFY, CRITICALLY EVALUATE AND APPLY APPROPRIATE ANALYSIS AND DESIGN METHODS AS PART OF A METHODOLOGY OR FRAMEWORK.
Analysis

3. DEVELOP, APPLY AND DOCUMENT THE APPROPRIATE CREATIVE RESPONSES TO THE PROJECT. Application

4. EVALUATE AND DOCUMENT THE PROJECT CRITICALLY EVALUATING THE PROCESS AND RESULT. Reflection

10% Written Assessment: Project Proposal including literature/resource review [LOs 1;2]

70% Digital Project Individual project produced as a written piece (5000 words) or audio/video consent (10 minutes) [LOs 1;2;3;4]

20% Written Assessment: Project Review that is an individual reflection on methodologies, techniques and project management skills/capabilities attainment. [LOs 1;2;3;4]

The final project module aims to provide an opportunity for you to undertake and manage a significant project on an individual basis. This module will enable you to develop:

• Project management
• Communication skills
• Application of analysis
• Design methodology
• Marketing
• Data analysis

You should identify a project suitable to your specialism and career aspiration. You will write a project proposal detailing the expected deliverables of the project, documenting a proposed timescale and creative milestone points and identifying any potential constraints/barriers to your intended project.

After completing your Final Project, you will objectively evaluate the strengths and weaknesses of your work, documenting the:

• Challenges,
• Knowledge attained
• Learning experiences encountered during the semester
• Areas of success and development

The main contact time spent with staff will be during weekly Seminars and Peer Reviews where the progress of the projects can be measured against the project proposals.

Learning Strategies can include:

Contact/Scheduled learning and Teaching Activities:¿
One-to-one tutorials¿
Risk Assessment, health and safety, ethics input¿
Academic workshops/presentations¿
Small group sessions (seminars, tutorials, debates)¿

NB: This module will be accompanied by a comprehensive handbook and VLE support.¿
You will be expected to take advantage of the extensive library facilities and on-line tutorials via Lynda.com and BoB.¿

Guided Independent Study Activities:¿
Independent practice¿
Research¿
Group meetings¿
Personal development planning¿
Teamwork¿
Networking events¿
Blackboard VLE, Lynda.com and BoB access¿
Independent Study in support of your project work.

The most recent additions of the following texts, which will be available through online study links. The following are the most recent editions:

Gerbaudo, Paolo, Tweets and The Streets
Fuchs, Christian, Social Media
Castells, Manuel, Networks of Outrage and Hope
Dijck, Jose Van, The Culture of Connectivity
Lindgren, Simon, Digital Media and Society
Mina, An Xiao, Memes to Movements
Berger, Jonah, Contagious: How to Build Work of Mouth In The Digital Age
Marketing Week
PR Week
Campaign
The Drum
The Webby Awards
Mashable Shorty Awards

University library: 24/7 access for books, journals
Blackboard: 24/7 access online for course information
The Media Centre: Editing suites and studies and free loans of equipment including audio kit, video and stills cameras
Software Resources: Adobe Photoshop, Premiere Pro

You will identify a project suitable to your specialism and career aspiration. The final project module aims to provide an opportunity for you to undertake and manage a significant project on an individual basis.