ASSIGNMENT weighted at 100%, assessing learning outcomes 1-4.

Participants will produce an article on a related topic aimed at a professional business law journal (word limit 3,500 words). Learning outcomes 1, 2, 3, 4 & 5.

Formative assessment will take place in Seminar 5 in the form of a short assignment (1,000 words).

The aim of this module is to provide students with an understanding of the main issues relating to Intellectual Property Law. Students are required to show an informed and critical understanding of the fundamental legal principles which apply to intellectual property in an international business context and will include:

- The use of IP to protect and exploit international business assets and reputation.
- An overview of the principles underpinning IP, its justifications and the control of some abuses.
- International perspectives and issues.
- The relationship between IP and Competition Law.

1. SHOW A SYSTEMATIC UNDERSTANDING OF THE NATIONAL AND INTERNATIONAL PROVISIONS RELATING TO INTELLECTUAL PROPERTY LAW
Knowledge & Understanding

2. CRITICALLY EVALUATE AND REVIEW HOW INTELLECTUAL PROPERTY LAW CAN BE USED TO PROTECT AND EXPLOIT INTERNATIONAL BUSINESS ASSETS AND REPUTATION
Analysis
Reflection

3. USE WRITTEN COMMUNICATION AT AN ADVANCED LEVEL TO FIND INFORMATION AND TO EXPLAIN, DEBATE, AND PRESENT HIGHLY COMPLEX LEGAL ARGUMENTS, PROPOSALS AND IDEAS
Communication

4. IDENTIFY AND INTEGRATE RELEVANT PROFESSIONAL LITERATURE SHOWING A DETAILED KNOWLEDGE OF KEY LEGISLATION AND RELATED COMMERCIAL ISSUES
Application
Learning

This module will be delivered through a series of 5 x 1-2 hour seminars supported by your research and personal study. Formative assessment on the online discussion forum will be used to encourage research on the subject area.

SCHEDULED LEARNING & TEACHING ACTIVITIES
10 hours of online seminars. You will be expected to post answers onto the discussion forum in advance of the seminar to enable wider discussion of the topic. A live 'Webinar' will be held during each seminar session (5 x 1-2 hours synchronous contact) based on the posted answers in order to give you generic and personal feedback and to facilitate further discussion on the topic.

GUIDED & INDEPENDENT STUDY
Principally this will consist of study to consolidate and develop an understanding of material presented in whole group and online sessions, preparation for work to be undertaken prior to the webinars, and research and preparation relating to the coursework assignment. Guided study will involve the utilisation of information technology (specifically the module blackboard pages and use of relevant legal electronic databases such as Westlaw, Lexis, LawTel etc) which enables interaction with relevant material, at a pace and time convenient to the user. You will be provided with general guidance in the module study guide and receive specific guidance and training where needed.
(140 hours)

Access to appropriate texts and material via module Blackboard site

D Bainbridge, INTELLECTUAL PROPERTY (Pearson 2010)
H MacQueen, C Waelde & G Laurie, CONTEMPORARY INTELLECTUAL PROPERTY, LAW AND POLICY (OUP 201)
M Dowie-Whybrow, CORE STATUTES ON INTELLECTUAL PROPERTY (Palgrave Macmillan 2011)