You will study a variety of aspects connected with the design, operation and analysis of a survey including:
- Research and literature review
- Defining survey objectives
- Sampling strategies, Questionnaire design
- Ethical considerations
- Data exploration & analysis
- Interpretation & communication of results
You will look at common statistical tools such as confidence intervals, hypothesis testing (parametric & non-parametric), analysing associations/correlations, one-way ANOVA & estimation techniques.

1. An end of Semester 1 examination. (Learning Outcomes 3 and 4).

2. Complete a survey proposal (including a draft questionnaire) giving details of how you would conduct an attitude survey on a major scale. Analyse attitude data and write a report detailing the analysis, results and conclusions. (Learning Outcomes 1 and 2).

The written report will be the final assessment point.

Learning will take place via 24 hours of lectures (1 a week) and 48 hours of tutorial/practical time (2 a week). Lectures will provide students with a broad overview of the indicative content and the tutorial/practical sessions will allow students to practise the material covered in the lectures through problem solving and application.

Prior study of CE61024-4 Introductory Statistics and Probability or equivalent.

Quanitative Data Analysis Using SPSS, OUP 2008, Pete Greasley, ISBN: 0-335-22305-2
SPSS Survival Manual, OUP 2010, Julie Pallant, ISBN: 9780335242399
Designing Surveys, Sage 2005, Ronal Czaja & Johnny Blair, ISBN: 0-7619-2746-8
Discovering statistics using SPSS for Windows, Sage 2013, A Field, ISBN: 978-1-4462-4918-5
The basic practice of statistics, W.H. Freeman 2009, David S. Moore, ISBN: 1429224266

SPSS, Qualtrics